Simply Be AW20 shot by Cass Bird
Shot in NYC, art directed from my bedroom.
Simply Be has previously been labelled the bubbly brand for bigger girls with zero fashion cred. They wanted to lose this stigma and become known as a credible fashion player. Introducing their AW20 campaign 'FIT FOR AN ICON'. Shot by photographer Cass Bird, this is a campaign that celebrates how amazing fashion, with the right fit, can empower every woman to take centre stage.
We created this in 8 weeks from brief to live with no agency - just a very talented set of individuals who wanted to create something incredible.
CLIENT: SIMPLY BE
MY ROLE : CREATIVE DIRECTION + ART DIRECTION
PHOTOGRAPHER: CASS BIRD
PRODUCTION: JN PRODUCTION