Simply Be SS17 Campaign

  • Jen Madden

For 2017, we were briefed to create an integrated campaign that would have the longevity to run throughout 2017 and continue to establish Simply Be as a credible fashion brand and the go to plus size fashion retailer. Working with directors Zoe McConnell and Steve Neaves, ‘We are Curves’ is a campaign that puts product at the front and centre. Our aim was to showcase the products and curvaceous models - 360° , no cheating. We celebrated three confident women in all their curve-glory, positioning them in the strikingly beautiful backdrops of Tulum, Mexico and the Californian desert. We produced one of their most successful campaigns to date, showcasing the brand and product across TV, OOH, press, the cover of Stylist magazine and online activations.