Simply Be x Stylist Magazine
This campaign has successfully driven awareness of SimplyBe's brand and clothing range to Stylist readers. Their brand identity fits in strongly with Stylist magazine's promotion of body diversity and positivity. This print piece described why we should stop using the adjective "bubbly" to describe women of a certain size. The article was shared on social media by the writer Billie Bhatia and received a positive response.
SimplyBe - The Curve Rebellion
SimplyBe additionally booked a reverse cover wrap execution showcasing their summer swimwear range. We explored content around the theme of the "curve rebellion" - with a first person editorial on inclusivity in clothing ranges. I didn't have many original assets to use for this piece so decided to explore a conceptual visual using stock imagery. This was received positively by the team and client.