I am a London-based graphic designer and illustrator with experience in print design, branding and digital design.
Creating design and storytelling that has meaning for the city I live in is key to me. I enjoy collaboration with other creatives, especially illustrators, photographers and set designers.
Including illustration in my practice and work has been an enjoyable skill to add to my most recent projects. This is something I'm keen to explore more having previously studied illustration and printmaking. I take part in a weekly life drawing community and screen printing classes.
Projects
- The Cheese BarThe Cheese Barge I was tasked with designing the logo and identity for this new restaurant opening. I incorporated imagery of boat "lines", also known as ropes, into the identity. Pick & Cheese I designed engaging social media assets and flyers for new restaurant deals. The Cheese Bar I illustrated and created posters for a weekly Cheese Board evening.
- Popshot Quarterly MagazineThis literary magazine has been a favourite project of mine as I am interested in illustration. I commissioned and art directed the cover and content, which was illustrated throughout. I introduced typographic illustration and collages to the visuals - shifting the look and feel of this magazine to a high standard. Some of the fiction included poetry - which was often quite a challenge to interpret - I worked with the illustrators to ensure the visuals complemented the text and meaning. I was
- Isabel Brooks Yoga - illustrationsI created and illustrated assets for Isabel Brooks Yoga, to promote her classes on social media. I felt the brand needed an illustrated approach celebrating the movement and empowerment in this class led by a strong woman. I enjoyed illustrating the yoga poses using ink and finishing these with textures to suit the different classes.
- Compassion LondonCharity identity and social media design I was tasked with designing the logo and identity for this charity cooking and delivering food to NHS workers and vulnerable people in London. Taking food identity and the theme of compassion I worked hand-drawn food illustration into the branding and design across social media. I suggested ways to increase the charities presence and work through designing volunteer and recipient quotes, showcasing statistics on distribution and creating stamp icons t
- Simply Be x Stylist MagazineThis campaign has successfully driven awareness of SimplyBe's brand and clothing range to Stylist readers. Their brand identity fits in strongly with Stylist magazine's promotion of body diversity and positivity. This print piece described why we should stop using the adjective "bubbly" to describe women of a certain size. The article was shared on social media by the writer Billie Bhatia and received a positive response.
- Bare MineralsThe aim of this campaign was to increase awareness of BareMinerals' new skincare range. I designed an IX - facebook canvas - a digital first for The Stylist Group. I art directed a photoshoot to use within a skincare quiz taking users through 3 different personalities. The shoots were styled with natural and floral ingredients from the skincare range reflecting the different qualities of the products. Eventually the quiz led to an ultimate skincare routine for each personality. I combined imager
+ View all
Work history
Senior DesignerThe Stylist Group
- London, United KingdomFull Time
Creation of commercial campaigns across all Stylist Group brands, including Stylist magazine, online and social platforms. Tasks included commissioning illustration, shoot production and design across print and digital campaigns.
I contributed to commercial brainstorms resulting in pitching ideas to clients, aiming for compelling and engaging results.
Art EditorThe Chelsea Magazine Company
- London, United KingdomFull Time
Art direction and design of Popshot Quarterly magazine and Artists and Illustrators Magazine. I pushed both brands within their markets on the newsstand, working on additional supplements and marketing material to boost sales and readership.
I art directed portrait, studio and product shoots, liaising with photographers in London and across the UK, as well as designing engaging front covers and layouts.
I commissioned the illustration in each issue of Popshot Quarterly, a magazine of short stories and poetry, matching various styles to the themes in each issue. This led to collaborating on a workshop with Joanna Layla at the House of Illustration, in which I offered advice and tips to illustration students.
+ Show more
Skills
- Print Design
- Art Direction
- Illustration
- Digital Design
- Editorial Design
- Branding
Education
BA Book Arts and DesignLondon College of Communication, UAL
- London, United Kingdom
Foundation in art and DesignCamberwell College of Arts (UAL)
- London, United Kingdom