SING

No instruments, no backing tracks, no second chances. The UK’s first authentic a cappella competition is coming to Sky 1. We knew that one of the key drivers for appeal was the raw talent of the human voice. We used the ‘Sing mouths’ to give the campaign a striking and immediately recognisable visual style and recorded our own a cappella arrangement of Blondie’s ‘One Way or Another’ to show each voice as an instrument and how, when they come together, they create something vibrant and unique.