Highly experienced, ambitious and results-orientated Creative Director with expertise in brand/campaign advertising, strategic thinking and people management. Proactive and proficient in devising and leading 360 multi-media campaigns, delivering innovative creative and design solutions in broadcast film, print, social and digital activations. Multi-disciplined, confident Creative all-rounder with a big imagination, passionate about original ideas and creative storytelling. Proven reputation for leadership, inspiring creative excellence and building positive working relationships.
Projects
- Fungus the BogeymanSomeone is coming to visit at Christmas but it’s not the jolly red fellow. It’s a much more slimy and green beast. Based on Raymond Briggs cult classic, Fungus the Bogeyman was brought back from the underworld with a whole new look for modern bogey lovers. Fungus may eat slugs, fill his boots with goo and be covered in boils but is he really so different from you and I? This campaign created a 268% increase on snot* average *slot
- The Enfield HauntingTimothy Spall starred in this original drama about a small house in Enfield which still holds the accolade of having the most documented paranormal activity in the UK. The fact that the show was based on real life events was especially appealing to our target audience so we made this a prominent part of the campaign.
- DeliciousThis brand new show casts Dawn French in her first ever TV drama role. Its a story of love and betrayal. There is a love triangle but this isn’t just any old affair, it’s sex with the ex. Betrayed by the same man and each other, Gina and Sam go head to head. The campaign led to Delicious becoming the most-watched network original drama of the year.
- DraculaThis new and original reimagining of Dracula was more than a tale of bloodlust and fangs on necks. It is a story about a vampire who chances on a woman identical to his dead wife. She reawakens feelings in him which he thought were long dead. The campaign established our anti-hero as a dangerous man with swagger but he is knocked off balance by his encounter with Mina. Can love turn a monster into a man? The show launched on Halloween night to more than three times the channel’s slot average.
- RatburgerA ‘WHAT’ BURGER?? The clue is in the title but surely that couldn’t possibly really be… This family Christmas adaptation of David Walliam’s best selling book was placed in targeted digital space like netmums.com to speak to the grown ups as well as the already established fanbase of kids. The strategy worked and Ratburger launched with a 54% audience uplift.
- HannibalHannibal Lecter is famous in popular culture through Silence of the Lambs but this is the story of when Hannibal was still on the loose. Practicing as a psychologist and working with the FBI he forms a fascination with colleague Will Graham who’s heightened sense of empathy allows him to see through the eyes of a murderer. As they search for a serial killer Hannibal both helps and manipulates Will for his own horrific gain. This is the story before the silence. Widely known as a cannibal, we us
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Work history
Senior Content Advertising CreativeSky
- London, United KingdomFull Time
Headed up teams in creating innovative, multi-media marketing campaigns for the highest-profile content on Europe’s biggest entertainment company. Used strategic skills to identify bespoke opportunities to target audience and ensure creation of relevant, engaging and integrated campaigns. Excellent communication skills, regularly and confidently delivering presentations to senior leadership team, external agencies and clients, talent and production companies to ensure understanding, support and approval from all stakeholders on through the line media.
• Delivered the flagship channel’s biggest audience of 2018 (1.59 million viewers) by producing bespoke, targeted advertising.
• Launched the network’s most-watched original drama achieving 1.87 million viewers.
• Reached 268% above slot average for a premiere event by initiating additional media concepts and opportunities,
• Developed brand franchises and key campaigns for globally renowned content while actively serving as a copywriter and director.
Head of CreativeSky
- London, United KingdomFull Time
Proactively led and had creative responsibility for all content promotion for two of the UKs highest profile broadcast channels, ensuring campaigns were on brand, on brief on time and to budget. Active collaboration with channel directors, marketing and planning colleagues to successfully meet creative vision and marketing objectives.
• Directed and managed a large team of Creatives and Designers
• Rebranded both channels, attaining vastly increased audience score of quality and attribution.
• Achieved highest-ever ratings with innovative launch campaigns for a diverse range of shows to audiences of over 1 million.
• Mentor to juniors, students and interns; fostering and developing fresh creativity and talent.
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Skills
- Creative Direction
- Copywriting
- Branding
- Creative Leadership
- Presenting
- Strategic Thinking
- Conceptual Copywriting
- Ideation
- Creative Writing
- Writing
Education
U
U
BA (hons)UWE
Bristol, United Kingdom
Domestic and International Politics.