Sir Captain Tom and The Captain Tom Foundation

Sir Captain Tom Moore was a shining light in a turbulent 2020. He captured the hearts of our nation and restored hope to those that needed it most. I assisted Bev James and Bev James Media Management in representing Tom in 2020, and worked across a variety of projects. I was part of the strategy group for the launch of the Captain Tom Foundation. This included merchandising, road mapping and strategy, website creation, communications and branding. Alongside the CT Foundation project, I worked as part of Bev James Media Management to ensure the correct media obligations were undertaken. Alongside Bev James, deals were secured for ITV and BBC documentaries as well as publishing deals for Tom's children's book and biography.