About me
Marketing and strategic communications professional, 8 years.
Background in developing brand and public figure reputations and supporting corporate objectives through content and marketing streams.
Sport, entertainment and media, net zero (energy, climate, low carbon solutions), and technology.
Often seen indulging in sport and comedy of all shapes and sizes.
Projects
- Strategic communications and creative content for London Borough of HounslowFor two years, I managed external communications for the Climate Change and Strategic Programmes area — Hounslow’s priority portfolio for its 300,000 residents. Engagement calendars and forward plans, brand strategy, reactive crisis communications and reputation management, and pro-active campaign delivery and content creation (press releases, social, thought leadership, web, video, speeches) were underlined by day-to-day advisory for councillors.
- Content for Mayor of London, Sadiq KhanIn this project section, I have highlighted some selected pieces that I produced as the Digital Content Editor in the Mayor of London's Digital Communications team. A significant part of my strategic communications input and content creation was leading on the 'Live and Breathe London' national environment campaign. Portfolio: social media copy for mayoral accounts, infographics, videos, interactive assets, values messaging, landing page content, articles, thought leadership, and 'Live and Brea
- BOSH! Method digital platformAs Creative Content Manager at Bev James media agency, I led the content and product design for an industry-first vegan meal and exercise platform for BOSH! (leading vegan influencers). My duties included project & stakeholder management, content production and UI design, scriptwriting, and line management of designers, web developers, videographers and customer service agents. A 30-day free trial was available in major supermarkets throughout 2020 by purchasing a pack of Vitalite dairy-free
- Selected content from bevjames.com website launchSome shots from bevjames.com. As Creative Content Manager at the time, my role was to write all content pages for the launch of the new website for the media agency. I led the project and content stream while working alongside an external web developer and graphic designer.
- Sir Captain Tom and The Captain Tom FoundationSir Captain Tom Moore was a shining light in a turbulent 2020. He captured the hearts of our nation and restored hope to those that needed it most. I assisted Bev James and Bev James Media Management in representing Tom in 2020, and worked across a variety of projects. I was part of the strategy group for the launch of the Captain Tom Foundation. This included merchandising, road mapping and strategy, website creation, communications and branding. Alongside the CT Foundation project, I worke
- Selected content for Will to Win SportWill to Win Sport is the largest public park sports organisation in the United Kingdom. Offering pay as you play sport across London, which includes beautiful sites in Regent's and Hyde Park, Will to Win strives to offer affordable sport for all. The company boasts a membership base of 150,000 +. During my time as Marketing and Communications Officer, I managed all content streams for the company which included website content, social media, email, paid ads, direct mail campaigns, and extern
Projects credited in
- Bev James Management - Web DesignThe COVID-19 outbreak turned out to be a busy time for Bev, manager of both Joe Wicks (The Body Coach) and Captain Sir Tom Moore. So with this in mind, Bev, her team and I got stuck in on making a new site to help showcase her impressive portfolio of talent. With the pressure on to launch, we managed to turn around this project in only 6 weeks in order to replace what was a rather outdated site.
- BOSH! X TescoIn September 2019 Tesco announced the launch of its new plant-based and vegan-certified food range 'Tesco Plant Chef' and the expansion of its other established plant-based range, Wicked Kitchen. In anticipation of Veganuary, Tesco hosted an exclusive dining experience with Henry and Ian from BOSH! being a key partner.
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Work history
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Senior Corporate Communications OfficerLondon borough of Hounslow
London, United KingdomFull Time
• Proactive/reactive external communications alongside channel-to-channel content strategy to achieve corporate plan and ‘Net Zero by 2030’ targets, while servicing 300,000 residents
• Communications and marketing lead for the Environment and Sustainability council portfolio (forward planning, strategic positioning, campaign ownership, budget handling, content creation, brand protection)
• Launched flagship sustainability campaign, No Time to Waste – key metrics since May 23’ launch:
- 81, 649 interactions from paid and organic social content, with a CTR of 0.68%
- 1.94m impressions from written and video content
- Council’s Waste and Recycling vehicle fleet fully rebranded with No Time to Waste collateral
- Hounslow borough’s recycling rate increased from 36% to 37.5% twelve months after launch
• Devised and launched Hounslow’s Pathway to Net Zero engagement hub for residents and investors
• Copywriting for press notices, social media, video, speeches, op-eds, web, design, & creative partnerships
• Managing stakeholders (councillors, partners, journalists, directors) to satisfy competing priorities
• Rebuilding council processes for campaign planning, content reporting, and social media quality control
Digital Content Editor for Mayor of London (maternity cover)Greater London Authority
- The Queen's Walk, London SE1 2AA, UKFull Time
• Copywriting and sub-editing for mayoral social media, speeches, policy documents and video scripts, as well as LondonGov email marketing and web content
• Adapting content to trending news stories and publishing copy across the CMS, CRM, and socials
• Digital Communications Lead for the national climate campaign, ‘Live and Breathe London’—raising awareness of the mayoral policies to improve London’s air quality and climate (social, digital, radio, press)
Key Metrics:
- 197m social impressions in ULEX launch week & 8.9k hits to landing page on launch day
- 2m views for campaign video in launch week, and the radio ad reached 5.9m Londoners
- +12% increase on YouGov polls regarding public opinion towards mayoral climate policy
- 37% fewer polluting vehicles driving in London one month after expansion of the ULEZ
Campaign work includes content strategy and budget management, paid & organic social strategy, content creation and asset development, and end-to-end project management aligned with Policy/Marketing
• Optimising and owning the Greater London Authority style guidelines, and ‘Sadiq Khan’ tone of voice
• Monitoring Google Analytics to measure web traffic, social media engagement, and key email metrics
• Real-time crisis comms response to priority national and international news including COVID-19, COP26, and the crises in Afghanistan and Ukraine
• Meeting daily/hourly deadlines to achieve mayoral objectives and satisfy key stakeholder expectations
• Digital campaign content for #LetsDoLondon, Euro 2020, #HaveAWord, and People’s Question Time
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Skills
- Content Management
- Account Management
- Project Management
- Content Production
- UX
- Copywriting
- Sport Marketing
- Digital Production
- Strategic Communications
- Stakeholder Management
Education
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History and PhilosophyUniversity of Southampton
- University Rd, Southampton SO17 1BJ, UK
Second Class Honours Upper Division Degree (2.1) BA History and Philosophy, University of Southampton, England – graduated September 2014.
Extra-Curricular:
• ‘Number one’ for the first team in the “BUCS” University tennis league.
• University of Southampton tennis coach for students and alumni.
• Writer for University based footballing website (which later went public) – offthepostnews.co.uk.
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A LevelsHampton School
- Hampton, United Kingdom
2011 A Levels
A Philosophy
A English
B History
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