Ollie Bower

Ollie Bower

Digital Content EditorLondon, United Kingdom
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Pip Jamieson
Charles Olayinka
Sarah Gordon
Ollie Bower

Ollie Bower

Digital Content EditorLondon, United Kingdom
About me
Marketing and communications professional, 6 years. Most recently part of the Digital Communications team for the Mayor of London. Often seen indulging in sport and comedy of all shapes and sizes.
  • Content for Mayor of London, Sadiq Khan
    Content for Mayor of London, Sadiq KhanIn this project section, I have highlighted some selected pieces that I produced as the Digital Content Editor in the Mayor of London's Digital Communications team. A significant part of my strategic communications input and content creation was leading on the 'Live and Breathe London' national environment campaign. Portfolio: social media copy for mayoral accounts, infographics, videos, interactive assets, values messaging, landing page content, articles, thought leadership, and 'Live and Brea
  • BOSH! Method digital platform
    BOSH! Method digital platformAs Creative Content Manager at Bev James media agency, I led the content and product design for an industry-first vegan meal and exercise platform for BOSH! (leading vegan influencers). My duties included project & stakeholder management, content production and UI design, scriptwriting, and line management of designers, web developers, videographers and customer service agents. A 30-day free trial was available in major supermarkets throughout 2020 by purchasing a pack of Vitalite dairy-free
  • Selected content from bevjames.com website launch
    Selected content from bevjames.com website launchSome shots from bevjames.com. As Creative Content Manager at the time, my role was to write all content pages for the launch of the new website for the media agency. I led the project and content stream while working alongside an external web developer and graphic designer.
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Projects credited in
  • Bev James Management - Web Design
    Bev James Management - Web DesignThe COVID-19 outbreak turned out to be a busy time for Bev, manager of both Joe Wicks (The Body Coach) and Captain Sir Tom Moore. So with this in mind, Bev, her team and I got stuck in on making a new site to help showcase her impressive portfolio of talent. With the pressure on to launch, we managed to turn around this project in only 6 weeks in order to replace what was a rather outdated site.
  • BOSH! X Tesco
    BOSH! X TescoIn September 2019 Tesco announced the launch of its new plant-based and vegan-certified food range 'Tesco Plant Chef' and the expansion of its other established plant-based range, Wicked Kitchen. In anticipation of Veganuary, Tesco hosted an exclusive dining experience with Henry and Ian from BOSH! being a key partner.
  • BOSH! X Renault
    BOSH! X RenaultBOSH! X Renault brand partnership 2019-2020
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Work history
    Greater London Authority logo
    Greater London Authority logo
    Digital Content Editor (fixed-term contract)Greater London Authority
    The Queen's Walk, London SE1 2AA, UKFull Time
    • Copywriting and sub-editing for mayoral social media, speeches, policy documents and video scripts, as well as LondonGov email marketing and web content • Adapting content to trending news stories and publishing copy across the CMS, CRM, and socials • Digital Communications Lead for the national climate campaign, ‘Live and Breathe London’—raising awareness of the mayoral policies to improve London’s air quality and climate (social, digital, radio, press) Key Metrics: - 197m social impressions in ULEX launch week & 8.9k hits to landing page on launch day - 2m views for campaign video in launch week, and the radio ad reached 5.9m Londoners - +12% increase on YouGov polls regarding public opinion towards mayoral climate policy - 37% fewer polluting vehicles driving in London one month after expansion of the ULEZ Campaign work includes content strategy and budget management, paid & organic social strategy, content creation and asset development, and end-to-end project management aligned with Policy/Marketing • Optimising and owning the Greater London Authority style guidelines, and ‘Sadiq Khan’ tone of voice • Monitoring Google Analytics to measure web traffic, social media engagement, and key email metrics • Real-time crisis comms response to priority national and international news including COVID-19, COP26, and the crises in Afghanistan and Ukraine • Meeting daily/hourly deadlines to achieve mayoral objectives and satisfy key stakeholder expectations • Digital campaign content for #LetsDoLondon, Euro 2020, #HaveAWord, and People’s Question Time
    Content Manager (fixed-term contract)Plexal
     - London E20 2ST, UKFull Time
    • Managed brand strategy, communications, and content marketing for Plexal coworking space and innovation centre – plexal.com lorca.co.uk and lorcalive.co.uk (WordPress) • Content writer for press releases, internal briefing documents, blogs, email marketing, social media, website content, and intranet. Print and digital assets created using Adobe CC • Maintained CRM database (Mailchimp), which monitors an audience of start-ups, scale-ups, and SMEs • Introduced a paid and organic social strategy @plexalcity for Twitter, Instagram and LinkedIn • Campaign promotion for Plexal’s innovation bids and projects including LORCA (cybersecurity in partnership with DCMS, Deloitte and Dell), and ELIEZ (an inclusive innovation programme with UCL) • Organised the multi-channel marketing campaign ‘Plexal: More than an Office’ across owned media channels and paid social. 50k budget spent on PPC ads, campaign video production, and PR • Management of community team employees across events programmes and day-to-day tasks
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  • Content Management
  • Account Management
  • Project Management
  • Content Production
  • UX
  • Copywriting
  • Sport Marketing
  • Digital Production
  • Strategic Communications
  • Stakeholder Management
    History and PhilosophyUniversity of Southampton
     - University Rd, Southampton SO17 1BJ, UK
    Second Class Honours Upper Division Degree (2.1) BA History and Philosophy, University of Southampton, England – graduated September 2014. Extra-Curricular: • ‘Number one’ for the first team in the “BUCS” University tennis league. • University of Southampton tennis coach for students and alumni. • Writer for University based footballing website (which later went public) – offthepostnews.co.uk.
    A LevelsHampton School
     - Hampton, United Kingdom
    2011 A Levels A Philosophy A English B History
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