size? - Rebrand Concept

size? - Rebrand Concept is a conceptual based rebrand of the user interface of the digital website platform and all of its facets for the highstreet streetwear retailer, size?. The rebrand concept focuses on more personalised, customised experiences for shoppers by simplifying and streamlining the complexity of all unecessary product filters. The idea was to simplify the user experience by reducing, organising and contextualising content into far fewer options, whilst also retaining the brand’s edgier streetwear tone that it is renowned for on the highstreet.