Christmas marked my six-month anniversary at Skin Rocks™. I joined the team in June 2023 as the brand decided to bring PR and Communications in-house and, I was tasked with building the Communications division (a dream role indeed). So, marking the end of the year with an event to thank media and influencer partners felt like a culminating moment for my own career journey too. The brief: Let’s own Christmas. As a premium but unapologetic brand, that meant Christmas but in the non-traditional sense. An epic London location, spine-tingling entertainment, a memorable gifting moment inspired by Caroline Hirons' personal affliction with an Adidas trainer and, lots of fun - naturally. We hosted 50 guests for a festive dinner and the most memorable moment for me was seeing everyone get up from the table mid-dinner to sing along with the Gospel Choir. A real community moment. I worked alongside Misha Kohli and her team at Studio Mya to bring this creative to life.