About me
Accomplished Communications and PR Specialist with 13 years of experience developing and executing high-impact communication strategies for industry-leading brands including Dermalogica, FaceGym, Skin Rocks by Caroline Hirons, John Frieda, Dove and Playboy. My extensive experience in brand messaging and storytelling, combined with my eye for attention-stopping aesthetics, positions me perfectly to drive brand consistency and recognition, ensuring compelling and cohesive visual experiences.
Projects
- Rat & Mouse HomewaresRat and Mouse is a small homeware business specialising in handcrafted candles and ornaments. The name "Rat and Mouse" draws inspiration from our London city heritage, utilising Cockney rhyming slang where "Rat and Mouse" means "House." This venture allowed me to explore and express creative talents in various aspects of the business. All creative direction and designed elements including the logo, social assets, brand identity and mock-ups were created by me. Rat and Mouse was not just a busin
- Playboy Make The Cover PR CampaignFor decades, Playboy has been one of the world’s most recognised magazines so it was an honour to pitch for and work on the Playboy Fragrances, Make The Cover PR campaign for the UK. P To help bring this global campaign to life Sid Lee Paris worked with British director and photographer Nadia Lee Cohen, who has worked on music video clips for A$AP Rocky and Kali Uchis, to deliver a 1-min film and several print images. Her creations showcase the legacy of the Playboy brand while highlighting the
- House of Icons for John FriedaThe "House of Icons" event for renowned haircare brand John Frieda, took place at the vibrant Electric Studio in Soho. This two-day event took place to celebrate the enduring legacy of the iconic Frizz Ease serums, a staple in haircare routines across decades. The event paid homage to the eras when Frizz Ease first graced bathroom shelves, movie sets, and handbags, making it a cherished product for generations. The concept hairdressing space was meticulously curated to reflect the essence of Fr
- Skin Rocks The Antioxidant Media and Influencer Launch Event…and it’s here, the long awaited Antioxidant from Skin Rocks™ Formulated to protect your skin from daily damage like UV rays and pollution, this illuminating antioxidant serum is created with a powerful blend of antioxidants clinically proven to defend against environmental aggressors and help prevent accelerated ageing. What better way to communicate its value than with a Summer in the City creative. We hosted media and influencers above the city at the exclusive Pavilion Club, Knightsbridge,
- The Rich Moisturiser Media and Influencer Launch EventBack in November 2023 we launched an addition to the Skin Rocks™ Moisturiser category. The Rich Moisturiser: a velvety, decadent and super-intelligent formula. To mark the launch we invited a group of press and influencers to envelope themselves in the launch by replicating the moisturiser's creamy texture in buttercream by decorating their own Rich Moisturiser inspired cake. The event was hosted at the beautiful Sauce Kitchen at The Langham. Masterclass was hosted by the magical Crumbs & Doil
- Skin Rocks Christmas Media and Influencer EventChristmas marked my six-month anniversary at Skin Rocks™. I joined the team in June 2023 as the brand decided to bring PR and Communications in-house and, I was tasked with building the Communications division (a dream role indeed). So, marking the end of the year with an event to thank media and influencer partners felt like a culminating moment for my own career journey too. The brief: Let’s own Christmas. As a premium but unapologetic brand, that meant Christmas but in the non-traditional s
Work history
Head of CommunicationsSkin Rocks
London, United KingdomFull Time
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PR DirectorAisle 8.
- London, United KingdomFull Time
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Skills
- Public Relations
- Project Management
- Events
- Events PR
- Influencer Management
- Influencer Engagement
- Branding
- Experential