SKIN SOCIAL 'Powered by Simple'

  • Mark Griffiths

After negative comments were scraped from social media such as "I'm ugly", "I've got zitz", and more powerfully "I hate my look. I want to die". We decided on behalf of Simple to engage with our audience demographic, teenage girls on the platforms they engaged with on their terms, not Unilever's. So with the help of 'influencer' Zoella' we put together 'SkinSocial'. A publishing platform on Tumblr, for 'teens', by 'teens'. It won IPA's 'best use of social media', 'best use of digital' & runner up in 'best use of video in social media'.