Skincare by BEAUTY BAY Rebrand

By BEAUTY BAY aimed to reposition its skincare line as an affordable yet science backed, results driven product brand in order to increase sales amid increasing market competition. It was my responsibility to direct the visual strategy and deliver a supporting 360 campaign. We developed a clean, formulaic design approach with hints of bold colour that honoured BEAUTY BAY’s existing brand guidelines, and used unfiltered models & influencers to normalise skin concerns and build relatability. The rebrand led to an increase in product awareness and conversion, driving incremental sales and reviews for the BEAUTY BAY brand as a whole