“We knew we needed to do something pretty different from the competition to increase the appeal of the new Fabia… car advertising is so often guilty of clichés and the expected, that a lot of brands get lost.” Simon Owen, Account Director, Fallon
Launched in 2007 to promote the new second-generation Fabia supermini car in the United Kingdom, the 60-second spot forms the centrepiece of an integrated advertising campaign comprising appearances on television, in cinemas, in newspapers and magazines, online, and through direct marketing. It premiered on British television on 17 May 2007.
The campaign was a critical, popular, and financial success. It has been credited for the significant improvements in awareness and public opinion of the brand, and received honours from a number of advertising festivals and awards ceremonies, including several from the British Television Advertising Awards, the Cannes Lions International Advertising Festival, and the Creative Circle Awards.
Companies
Fallon
- Advertising