Sky Bet - Go Global

Sporting citizens of the world! Sky Bet wants you to Go Global this World Cup. So, we thought making Jeff Go Global too seemed like a sehr gut idea. A British bookmaker ad, hosted by a British football pundit, speaking seven languages? Sounds like a rule broken. Legends including Gary Neville, Terry Butcher and Sir Geoff undertook an Ancestry DNA test and went on a voyage of discovery to find out if they had a connection to another nation in this World Cup. Sir Geoff Hurst had a nagging worry for over 50 years that he might be German, with the German-sounding surname of "Blick" appearing in his family history. The story got some huge press coverage. We created a Twitter Bot so the public could also go on their very own voyage of discovery.