Sky Bet - Go Global
Sporting citizens of the world!
Sky Bet wants you to Go Global this World Cup.
So, we thought making Jeff Go Global too seemed like a sehr gut idea.
A British bookmaker ad, hosted by a British football pundit, speaking seven languages?
Sounds like a rule broken.
Legends including Gary Neville, Terry Butcher and Sir Geoff undertook an Ancestry DNA test
and went on a voyage of discovery to find out if they had a connection to another nation in this World Cup.
Sir Geoff Hurst had a nagging worry for over 50 years that he might be German, with the German-sounding surname of "Blick" appearing in his family history.
The story got some huge press coverage.
We created a Twitter Bot so the public could also go on their very own voyage of discovery.