Projects credited in
- Sky Bet - Go GlobalSporting citizens of the world! Sky Bet wants you to Go Global this World Cup. So, we thought making Jeff Go Global too seemed like a sehr gut idea. A British bookmaker ad, hosted by a British football pundit, speaking seven languages? Sounds like a rule broken. Legends including Gary Neville, Terry Butcher and Sir Geoff undertook an Ancestry DNA test and went on a voyage of discovery to find out if they had a connection to another nation in this World Cup. Sir Geoff Hurst had a nagging wor
- Sky Bet - Responsible GamblingThe most successful brands have a strong sense of why they exist. Sky Bet makes betting better. But why? It's because betting, when it's done right, enhances our enjoyment of sport. This thinking has helped take Sky Bet out of the small complicated, shouty world of betting and into the big beautiful world of sport. And it's also going to turn us into the No.1 betting brand by 2020. That's a safe bet. Sky Bet claimed an industry first. By creating an ad dedicated to responsible gambling.