The brief was to create a new Sky Sports, one that offers complete control to its customers by creating nine dedicated sports channels. The result is a fresh and modern brand that positions Sky Sports as the ultimate sports storyteller. Moving beyond the cliche celebratory moments to bring you every side of the story – the grit, the pain, the passion and the disappointments.
Working with wonderful people at Sky, each of the channels were designed with bespoke typography, colour, tone-of-voice and sound design that flex and stretch to create unique channel personalities that stand alone and sit together. Together with Swiss Typefaces, Sky Sports Display was created, a bespoke five cut font that shares the same footprint whilst capturing the essence of each sport: F1 – raw and technical. Cricket – sophisticated and stylish. Premier League – atmospheric and iconic. Golf – focus and precision. Football – authentic and contrasting.
Companies
Sky
- Television