Working with wonderful people at Sky, each of the channels were designed with bespoke typography, colour, tone-of-voice and sound design that flex and stretch to create unique channel personalities that stand alone and sit together. Together with Swiss Typefaces, Sky Sports Display was created, a bespoke five cut font that shares the same footprint whilst capturing the essence of each sport: F1 – raw and technical. Cricket – sophisticated and stylish. Premier League – atmospheric and iconic. Golf – focus and precision. Football – authentic and contrasting.