Sky Store is a movie rental service that let's you watch on your TV, iPad, and on DVD.
Great for when you want to treat yourself to a film.
We worked with French artist Victoria Bee to create iconic movie posters and characters out of treats.
The posters encouraged people to enter our twitter competition with #guessthemovie and win a bunch of prizes. We also rewarded people who made their own treat-art and sent it to us.
The campaign was a huge success, attracting 5000+ entries over 10 days and shifting almost £1m worth of movie rentals in it's first week.