Sky Store "Treat Yourself"

  • Sarah and Elliott
  • Kim Sergeant
Sky Store is a movie rental service that let's you watch on your TV, iPad, and on DVD.

Great for when you want to treat yourself to a film.

We worked with French artist Victoria Bee to create iconic movie posters and characters out of treats.

The posters encouraged people to enter our twitter competition with #guessthemovie and win a bunch of prizes. We also rewarded people who made their own treat-art and sent it to us.

The campaign was a huge success, attracting 5000+ entries over 10 days and shifting almost £1m worth of movie rentals in it's first week.