About me
A highly motivated Senior Marketing Manager with 9+ years of marketing experience. A project management ninja; highly organised and obsessed with detail. An expert in social and digital marketing, and paid media. Innovative and creative thinker with the ability to initiate and manage own projects with outstanding execution. Eager to learn new things, explore opportunities and find solutions. Strong experience in managing campaigns across a variety of tools in a start up environment.
Projects
- Not What You Thought You KnewHosted by historian, author and broadcaster Dr Fern Riddell, HISTORY's Not What You Thought You Knew explores some little-known characters from history and reveals not just their incredible story but also why they’re so important for our view of what history looked like.
Projects credited in
- Sky Store "Treat Yourself"Sky Store is a movie rental service that let's you watch on your TV, iPad, and on DVD. Great for when you want to treat yourself to a film. We worked with French artist Victoria Bee to create iconic movie posters and characters out of treats. The posters encouraged people to enter our twitter competition with #guessthemovie and win a bunch of prizes. We also rewarded people who made their own treat-art and sent it to us. The campaign was a huge success, attracting 5000+ entries over 10 days and shifting almost £1m worth of movie rentals in it's first week.
Work history
Social Campaign ManagerA+E Networks UK
London, United KingdomFull Time
Work closely with the Head of Digital Content to execute the digital marketing strategy across the network’s social media platforms. Alongside the Marketing Managers and Communications Managers, ensure that the social media networks are effectively used as a platform for promoting our shows. Taking digital-focused responsibility of the campaign brief defined by marketing and direct the Creative team in commissioning social media assets.
Plan all outbound public posts alongside the Community and Editorial Producers to make sure our channel brands are always-on in the social media space. Work closely with the Development team to create and implement digital product ideas and new website features that immerse our viewers in our channel brands and promote our key shows. Assist the Commercial team to successfully implement sponsorship deals through banner ads, branded content and competitions. Collaborate with Programming team for programme highlights and listings information.
Alongside the Community and Editorial teams, communicate digital audience insights to the channel teams via regular reports and presentations, sharing performance of key metrics and tracking targets. Administration and planning of social campaign production budget under the supervision of the Head of Digital Content, adhering to the finance departments accounting process and providing them with any relevant documentation to close month end.
Undertake the line management, training, development, appraisal and motivation of one member of staff ensuring all logistical tasks are carried out on time and to a high standard and their objectives are being met.
Ensure the team develops an essential understanding of social media campaign implementation and content production. Work with the Head of Digital Content and the Digital Content team to foster a culture of mutual support, in which junior team members can flourish to their full potential.
Senior Brand Marketing ManagerSky
- Isleworth, United KingdomFull Time
Closely worked with the Head of Marketing in the development, implementation and planning of marketing plans and activations across multiple studios with a £7m+ budget. Ensured that marketing calendars and planners are maintained and updated, in order to implement activities to tie in with the Sky Store brand and licensing agreements. Worked with teams across across the business, in order to maximise brand exposure and to book and manage consumer advertising as and when required.
Developed the annual marketing brand plan based on both consumer and insights & business needs. Responsible for multichannel campaign delivery for efficient, engaging, disruptive marketing across a full mix of paid media (TV, radio, print, digital, OOH) Drove the planning process in co-operation with all key stakeholders such as external agencies, media partners, creative and studio partners. Managed and shared brand development insights with the Director and insights team. Worked closely with the commercial and trading teams to leverage overall opportunities outside of the calendar to drive revenue. Defined the audience segmentation for 18/19, using creative messaging depending on customer attributes working closely with the Customer Marketing Team. Measured and reported on performance of all marketing campaigns against set KPIs Motivated, developed and influenced my marketing team of three
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Skills
- Decision-making
- Brand Strategy
- Creative Development
- Collaborating
- Marketing
- Social Media Marketing
- Digital Marketing
- Team Coaching
- Project Management
- Communication