• By Mike ReidFounder and Creative Director at Different Things
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SKYPE BRAND

Skype brand
Acting as brand guardians for Skype, helping to grow the business from startup to IPO. One of the key projects was to create the Skype-for-business brand proposition and brand world to enable global growth, market share and awareness. The business-centric illustrative kit and brand world was created as a modular, flexible design system working with the talented Mr. Simon Cook.
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