• By Mike Reid
  • Founder and Creative Director at Different Things

SKYPE BRAND

Skype brand
Acting as brand guardians for Skype, helping to grow the business from startup to IPO. One of the key projects was to create the Skype-for-business brand proposition and brand world to enable global growth, market share and awareness. The business-centric illustrative kit and brand world was created as a modular, flexible design system working with the talented Mr. Simon Cook.
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