SkyRide

SkyRide was a grassroots initiative to get everyday people back on their bikes. The project involved working directly with British Cycling to encourage cycling by organising city rides where major towns would be free of cars for a day. We also produced informative videos, created digital D6 material, social material, banners, posters; utilising the BC national cycling team and people we met on the SkyRides themselves. The initiative was supported by Halfords. It won CIM Marketing Excellence Award 2015: 'Lets Ride' Campaign.