Projects
- Open Water Swimming at West Reservoir LondonSocial content for Better Gyms. The West Reservoir in Hackney London is the largest open water swimming facility in London. Being open year round it attracts a diverse range of individuals all connected through a love of swimming un-hindered in cold (sometimes very cold) water. Was a total pleasure to meet up with those who swim there and talk to them about their passion for such a unique place. Camera, Edit, Colour, Interview, Sound.
- Xendurance SessionsXendurance produce a range of science based sports nutrition products. Taking influence from the Xendurance hashtag #fuelwhatmatters, 12 brand ambassadors (triathletes, marathon runners and ultra runners) were gathered to discuss the sports they compete in and share their experience of using Xendurance products. From these shoots a series of roundtable and athlete profile films were produced, creating micro campaigns highlighting the product’s relevance to each sport. Deliverables 12 x 15 seco
- Cycle For Cities Novo NordiskCycle For Cities is an initiative by pharmaceutical company Novo Nordisk to bring diabetic healthcare experts, people with Diabetes and elite cyclists from Team Novo Nordisk together on a nationwide cycle tour. I was commissioned to produce a series of short films to document. Expanding on the brands hashtag #changingdiabetes, I decided to create individual stories around 4 cyclists, illustrating each individuals’ unique relationship with diabetes (types 1&2). Each rider was filmed at their hom
- Wiggins Hour and Team WigginsI was fortunate in being able to capture the story of Sir Bradley Wiggins since his departure from Team Sky in 2014. Firstly in creative and promo direction of the media campaign for his successful Hour Record attempt, followed by creating video content promoting Team Wiggins, the professional cycling development team Sir Bradley founded and rode for as they competed in the Tour Of Britain. The Hour Record promotional material included not just TV promos, D6’s and newspaper advertising but we a
- SkyRideSkyRide was a grassroots initiative to get everyday people back on their bikes. The project involved working directly with British Cycling to encourage cycling by organising city rides where major towns would be free of cars for a day. We also produced informative videos, created digital D6 material, social material, banners, posters; utilising the BC national cycling team and people we met on the SkyRides themselves. The initiative was supported by Halfords. It won CIM Marketing Excellence
Work history
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Senior CreativeBSkyB
- London, United KingdomFull Time
Senior Creative for Sky's cycling initiatives; Team Sky, Wiggins, SkyRide, British Cycling.
Producing material from print 48 sheet to instagram.
Lead CreativeNickelodeon
- London, United KingdomFull Time
Lead Creative producing commercial sponsor tie in and brand initiatives for Nickelodeon/ Viacom across all media.
Clients: Lego, Argos, Smyths, Fruit Shoot, Innocent Smoothies, Clarks.
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Skills
- Advertising
- Film
- TV
- Copywriting
- Creative
- Post Production
- Creative Direction
- After Effects
- Final Cut Pro
- Photoshop
- Creative and Conceptual
- Script Writing
- Premiere Pro
- Ideation
- Presenting Pitching
- Copywriting Skills
- Copywriting; Concept; Storytelling
- Video Advertising
- Video Content
- Video Campaigns
- Broadcast Design
- Video
- Video Journalism
Awards
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Sir Bradley Wiggins: The Hour (nominated)BT Sport Industry Awards
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SkyRide ‘Let’s Ride’ Campaign (Winner)CIM Marketing Excellence Awards
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