Skysales

Skysales is an airport and onboard retail offer which Saudia Airlines has been offering for 30 years. This needed to raise it’s game from cheap airport kiosks to offering an exclusive shopping experience to their customers, whilst attracting premium luxury brands. A more curated approach was taken, selecting the finest products from around the world to create a 'Luxury Lifestyle'. Turning the catalogue into a digital magazine, creating special areas for hero products and exclusivity, including a central Oud room, all delivered with a premium level service. The luxury gift box lead to the core idea of 'Precious Structures’ which informed the identity and retail space itself. Creating a kaleidoscopic and prismatic graphic style which can be expressed in a variety of ways.