To craft a new visual identity for an architectural design company focused on building and renovating residential and commercial spaces.
The concept behind the Slate brand was to marry the rough, industrial texture of Slate as a building material with it's delicate appearance, as a metaphor for the company, who merge artistry and craft together to build on budget, and on time. The name was also a play on the company]]'s founder Will Slater, the driving force behind the work. The logotype encompasses the structure of Will's process and his position as a trusted advisor, working as construct to frame the beautiful imagery on the website. The identity included a new brand name and logo, full website design and company business cards.