• Max Crame

Brand Identity for the new 'SLEVEN' Crossfit gym based in Vauxhall: The new Sleven Crossfit finds the perfect balance between ‘F**K YEAH CROSSFIT’ and ‘Beer & a Nandos on a Friday’. Celebrating utter determination with a friendly encouragement that keeps members coming and appeals to new and novice audiences. The identity brings megawatts of electricity and an authentic photography style, with sub-identity graphics for each of the 6 classes in Slevens new offering. All spanning across design of a brand new interior, brand merch a completely revamped online presence and ‘easy to implement’ social media assets and templates, that keep the brand alive beyond the initial hype of the launch.