Working with the creative team at Industry Branding we developed a rebranding proposal for the Borough of Slough.
Slough wants to reposition itself as the go-to place for tech companies to establish and grow. It wants to attract new businesses thanks to its privileged location just minutes away from London, creating an important bridge between the city and the Thames Valley. “Connectivity” was the driving concept behind the whole execution, and we wanted to use it in a fun and innovative way that would live across different communications.
Using bold and clean illustrations, I developed a “world” where all the key sectors of the borough interconnect.