I'm a senior multidisciplinary designer specialised in branding, packaging and illustration, with a background in product design. I have over 10 years experience in the creative industry.
Currently looking for challenges that will allow me to make the most of my illustration talent while taking my experience as a creative and integrated designer to the next level.
Proudly from Mexico, now a Londoner.
Projects
- Mindful Chef CampaignIn close collaboration with Ragged Edge agency, we produced two ad campaigns for Mindful Chef's winter 2018 and new year 2019 marketing strategies. I collaborated in concept development as well as food styling and art directing the campaign photoshoot. I also designed digital and print materials for different marketing media including out-of-home advertising on dozens of London underground trains and stations.
- Sor Juana for Icon of FreedomSor Juana Inés de la Cruz is celebrated for the stand she made for intellectual and spiritual freedom. As a nun in 17th-Century Mexico, she was not a typical freedom fighter. Icon of Freedom is a festival designed to showcase how her work is relevant to contemporary life over a four day event which will bring to life the art forms that Sor Juana related to the most: literature, music, fashion and gastronomy. The SHM Foundation asked me to create an illustration of Sor Juana which they could use
- Slough rebranding proposalWorking with the creative team at Industry Branding we developed a rebranding proposal for the Borough of Slough. Slough wants to reposition itself as the go-to place for tech companies to establish and grow. It wants to attract new businesses thanks to its privileged location just minutes away from London, creating an important bridge between the city and the Thames Valley. “Connectivity” was the driving concept behind the whole execution, and we wanted to use it in a fun and innovative way tha
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Work history
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Graphic Designer & IllustratorAna Rojas Design Ltd
London, United KingdomFreelance
Graphic Designer and Illustrator with years experience in the creative industry. I specialise in branding, web design, packaging, creative campaigns (on and offline), editorial and a variety of design collaterals for print and digital media. Currently freelancing as Art Director and Graphic Designer for some of London's most exciting advertising and branding agencies
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Lead Designer & Art DirectorMindful Chef
- London, United KingdomFreelance
As part of my design practice I worked as the Lead Designer and Art Director at Mindful Chef. I helped to build up their design strategy (off and online) and take their beautiful brand to the next level. My work included design of all printed and digital communications and marketing material, website development, packaging design and advertising (creative campaigns). I was also in charge of art directing and food styling.
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Skills
- Packaging
- Branding
- Print Design
- Art Direction
- Painting
- Digital
- Typography
- Mixed Media
- Screen Printing
- Brand Identity
- Illustrator
- Indesign
- Photoshop
- Hand and Digital Illustration
- Web Deisgn
- Pottery
- Screenprinter
- Graphic Design
- Digital Design
- Indesign
- Photoshop
- Illustrator
- Food Styling
- Advertisement Design
Education
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DiplomaEscola Joso
- Barcelona, Spain
Specialisation in Children Illustration
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BA (Hons) DesignUniversidad Iberoamericana
- Mexico City, Mexico
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