Small Business Package for Local Indie Toy Store

Hammer + Jacks is a family-owned toy store in PDX known for bringing in mindful + sustainable makers from around the world. They've got a warm + inclusive vibe, a giant TV stage, and a technicolored play space at the back. Handmade lantern clouds dangle quietly from the ceiling, disco balls cast light flecks across the muraled walls, and when the day is over, a small piece inside the round cardboard sign on the door slides to the right, turning OPEN into NOPE. I acted as a tech-savvy, visual storytelling jack-of-all-trades and creative resource for the biz, and how I helped out varied month to month. During our time together I developed a comprehensive branding package for the shop’s event space, including logo design, a custom typeface, monthly printable coloring pages, a bold illustration of the giant TV stage and large collection of reusable daily shop hours stories, design assets and events graphics for social media. Creative copywriting + newsletter samples available upon request!