Identity, website and advertising for foreign exchange brokerage, Smart Currency Group; client-facing businesses Smart Currency Exchange (private individual transfers) and Smart Currency Business (corporate foreign exchange), and the B2B partnership identity for Smart Currency Group.
I was briefed with bringing a sense of fluidity, adaptability and professionalism to the identity; representative of the customer service that Smart Currency offer their clients. Distinguishing colours used for each business help to identify the difference between the personal and corporate arms of the business, whilst maintain a consistency throughout the visual identity of the entire group across both digital and print spaces.