Smokey Okey Relaunch during COVID-19

  • David Gibbs

Smokey Okey a London street food market stand needed a relaunch. The food is west African, so the logo should be abstract but leaning in that direction. After researching loads of African symbols we found one that also symbolises smoke. With COVID-19 approaching quickly we decided to act quickly and position the brand with their new look on all takeaway platforms used in London. The main advertising channel was Instagram and we made the whole business digital within days. And turned it into a success.