I'm a creative, versatile and craft-focused art director with nine years experience mostly in agencies. Helping clients to build and grow their brand by launching products and finding new strategies.
I'm happiest in agency-land because I love the fast pace, creativity and variety (above and below the line).
After studying and working in Germany I followed my roots and moved to London in 2015. I quickly adapt in any workspace and live from the culture clash I grew up with.
Projects
- Smokey Okey Relaunch during COVID-19Smokey Okey a London street food market stand needed a relaunch. The food is west African, so the logo should be abstract but leaning in that direction. After researching loads of African symbols we found one that also symbolises smoke. With COVID-19 approaching quickly we decided to act quickly and position the brand with their new look on all takeaway platforms used in London. The main advertising channel was Instagram and we made the whole business digital within days. And turned it into a s
- Stay 2 metres awayThe weather is starting to get better and in a COVID-19 world, people start to get out of there house. Many though forget to keep the advised distance to another person of two metres. This little fun campaign should remember the people. By only using celebrities and objects that have the right length.
- Rubbish LeadersRubbish Leaders is a campaign launched this weekend at The People’s Vote March to tell our PM what the public really think of him, by creatives Jules Middleton and Dave Gibbs. Dave, from Germany and Jules, from London, wanted to make a statement about how they were feeling about Brexit. “We thought everyone’s using protest signs to get the message across so let’s use something that already exists, so we chose bins” said the pair. They have templates for other leaders around the world from Trum
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Work history
Senior CreativeThe&Partnership
London, United KingdomFull Time
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Creative / Art directorFreelance
- London, United KingdomFull Time
I wanted to discover adland and use all my abilities to learn
more about having a business.
So far I helped on projects for Lenor, EE, Shell, Samsung, Captain Morgan, Virgin Media
and others.
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Skills
- Advertisement
- Advert Creation
- Branding
- Storytelling
- Storyboarding
- Craft
- Ideation
- Brand Activation
- Illustration
- Graphic Design
Education
Awards
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Campaign New Thinking AwardCampaign Magazine
Cadbury Oreo activation with Arron CrascallT
T
Fashion Packaging NowThe Images Publishing Group
The highly competitive world of retail branding and brand packaging is evident in the increasing demand for creating unique, eye-catching and recognisable clothing packaging designs. Designers continue to focus their talent by leveraging striking visual devices into an internal and external messaging system via the product's packaging design, which acts as a portable and extendable marketing tool. This superbly designed book showcases innovative, custom-packaging designs across a range of products, including footwear, clothing and apparel, fashion products, and more.
Fashion Packaging Now presents in highly illustrated, full-colour detail how the brand connects with the item and with the packaging itself and offers unique insight on individual project design production strategies. The case studies are modern, contemporary examples, which also feature many well-known brands, such as Adidas, Nike, and Puma. This book will be a source of inspiration for design aficionados, advertising and merchandise managers, students, brand and retail managers, and educators in the product design and graphic design fields.