David Gibbs

Strategic creative/Art director - ATL, BTL, Social

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Side Hustles

About me

I'm a creative, versatile and craft-focused art director with nine years experience mostly in agencies. Helping clients to build and grow their brand by launching products and finding new strategies. I'm happiest in agency-land because I love the fast pace, creativity and variety (above and below the line). After studying and working in Germany I followed my roots and moved to London in 2015. I quickly adapt in any workspace and live from the culture clash I grew up with.

Locked Pro Plan feature

Skills

  • Advertisement
  • Advert Creation
  • Branding
  • Storytelling
  • Storyboarding
  • Craft
  • Ideation
  • Brand Activation
  • Illustration
  • Graphic Design

Companies I’ve worked with

  • V

    VCCP Kin

    • J

      Jung von Matt

      • D

        DG

        • w

          ws

          Work history

          Currently

          Creative

          DG

          Dec 2018
          • London, United Kingdom
          • Freelance
          • I'm a creative, versatile and craft-focused art director with nine years experience mostly in agencies. Helping clients to build and grow their brand by launching products and finding new strategies. I'm happiest in agency-land because I love the fast pace, creativity and variety (above and below the line). After studying and working in Germany I followed my roots and moved to London in 2015. I quickly adapt in any workspace and live from the culture clash I grew up with.

          2019

          Creative

          VCCP Kin

          Oct 2016 - Jun 2019
          • London, United Kingdom
          • Full Time
          • VCCP/VCCP KIN My first job in London after finding a copywriter brought me to VCCP where I learned to work in a fast pace environment. Working across all the clients in the building to create content and 360 campaigns such as EasyJet, Cadbury, MoreThan, Virgin Games, Old Mutual, Investec, PaddyPower, Shell, Compare the Market, O2, Berghaus, Dominos, Dove and more. Besides that, I was responsible for creative outings and socials for the agency. Responsibilities: Art direction, ideation, asset creation, storyboard illustration, retouching, photography, photo & video shoots, briefing & overseeing designers and animators, presenting to clients, pitching on new business, translations (English to German)

          2016

          Art director

          DG

          Dec 2014 - Jun 2016
          • London, United Kingdom
          • Freelance

          2015

          Art director

          ws

          Dec 2013 - Jun 2015
          • Lübeck, Germany
          • Full Time
          • I changed to this agency to become the main art director for the classic car insurance brand OCC. This job was more traditional. We created print ads for the leading German car magazines and content videos for their annual car rallies. Responsibilities: Art direction, ideation, asset creation, retouching, photography, photo & video shoots, presenting to clients

          2014

          Oct 2013 - Feb 2014
          • Hamburg, Germany
          • Full Time
          • Straight after uni, I was hired by JvM where I worked on big traditional brands such as Tchibo and Obi DIY stores as a junior art director. It was a forming time in Germanys leading ad agency where I learned most of my work ethic and the love to craft and quality. Responsibilities: Art direction, ideation, photo & video shoots

          2013

          Art director

          Strg.dk

          Sep 2010 - Mar 2013
          • Hamburg, Germany
          • Freelance
          • It was the time when social media was mostly undiscovered and not such a beast as today. I worked (while still at uni) on art direction and ideation to launch brands like Velux, Milram, Hagebaumarkt, Reisfit and Eucerin on Facebook. Responsibilities: Art direction, ideation, asset creation

          Education

          2016

          Certificate

          Watford Ad School

          Sep 2015 - May 2016
          • London, United Kingdom

          2013

          Bachelor of Fine Arts (BFA)

          Kunstschule Wandsbek

          Sep 2010 - May 2013
          • Hamburg, Germany
          • Visual communications and advertising degree

          Awards

          2018

          Campaign New Thinking Award

          Campaign Magazine

          • Cadbury Oreo activation with Arron Crascall

          2017

          Fashion Packaging Now

          The Images Publishing Group

          • The highly competitive world of retail branding and brand packaging is evident in the increasing demand for creating unique, eye-catching and recognisable clothing packaging designs. Designers continue to focus their talent by leveraging striking visual devices into an internal and external messaging system via the product's packaging design, which acts as a portable and extendable marketing tool. This superbly designed book showcases innovative, custom-packaging designs across a range of products, including footwear, clothing and apparel, fashion products, and more. Fashion Packaging Now presents in highly illustrated, full-colour detail how the brand connects with the item and with the packaging itself and offers unique insight on individual project design production strategies. The case studies are modern, contemporary examples, which also feature many well-known brands, such as Adidas, Nike, and Puma. This book will be a source of inspiration for design aficionados, advertising and merchandise managers, students, brand and retail managers, and educators in the product design and graphic design fields.