Snow Patrol × Ward Park 3
One band, 120 tour dates and 6 million fans online. It all came down to one hometown show, 44,000 people and a few great ideas.
Worked with Snow Patrol, Polydor Records and the band's management to help curate and cultivate social media success for the run up, release and touring scedule for their 2018 album Wildness.
All gigs are equal, but the band's announcement of Ward Park 3 was special for everyone in Bangor (including the band). One mural, ten artists, 44,000+ fans (and one Bono) later, it was a night to remember.
We worked with the band on delivering a social media strategy focused on engaging and authentic content on Irish artists, including Ward Park Free (a series of free gigs in Bangor pubs on the eve of the gig), Wildness Sessions, Behind-The-Scenes content from the music videos and enlisting the artists on the lineiup to cover some of Snow Patrol's most memorable tracks.
I had the pleasure of running around those 44,000 people with 3 iPhones recording Instagram Stories, ensuring everything running smoothly for Smarts' video opening sequence and managed to get a 5 minute kickabout in with Two Door Cinema Club. Hard to beat.
Worked with Snow Patrol, Polydor Records and the band's management to help curate and cultivate social media success for the run up, release and touring scedule for their 2018 album Wildness.
All gigs are equal, but the band's announcement of Ward Park 3 was special for everyone in Bangor (including the band). One mural, ten artists, 44,000+ fans (and one Bono) later, it was a night to remember.
We worked with the band on delivering a social media strategy focused on engaging and authentic content on Irish artists, including Ward Park Free (a series of free gigs in Bangor pubs on the eve of the gig), Wildness Sessions, Behind-The-Scenes content from the music videos and enlisting the artists on the lineiup to cover some of Snow Patrol's most memorable tracks.
I had the pleasure of running around those 44,000 people with 3 iPhones recording Instagram Stories, ensuring everything running smoothly for Smarts' video opening sequence and managed to get a 5 minute kickabout in with Two Door Cinema Club. Hard to beat.
