Social Media / Content Management

I was responsible for developing The Arts Club's social media channels into excellent mediums of communication. When I initially took over the management of the socials there was no clear strategy in place, meaning the quality of content was extremely poor and the narrative was ambiguous, with no defined brand story. My primary objective was to boost brand awareness and to grow an engaged audience, as well as generating sales and bookings. Within two years the club’s following grew organically from 2k followers to 37k, this was achieved through the use of creative storytelling and compelling visual content that was unique to The Arts Club, with a greater focus on communicating the club’s identity, culture and brand pillars.