Culturally savvy, collaborative and a strategic thinker, I have over 8 years’ experience working in broad social, content and brand marketing roles across tech, lifestyle, retail and luxury. Able to implement big and breakthrough ideas across disciplines, I'm known for amplifying brands across industries through great storytelling and meaningful content.
Projects
- Content / Creative DirectionOver the years I’ve built great working relationships with content creators, photographers and production agencies. I was solely responsible for planning, directing and styling all photoshoots and videography - thus helping to set and execute the visual tone of voice for the brand, as well as ensuring consistency across all channels.
- Brand Development / Project ManagementI recently led a complete rebrand of The Arts Club, working alongside a creative agency to redesign and reimagine everything from visual assets and marketing collateral to cloakroom tags and menu templates - thus boosting brand equity as well as helping to accurately represent the brand’s positioning in the luxury market. This became a real passion project of mine and one that I’m immensely proud of.
- Social Media / Content ManagementI was responsible for developing The Arts Club's social media channels into excellent mediums of communication. When I initially took over the management of the socials there was no clear strategy in place, meaning the quality of content was extremely poor and the narrative was ambiguous, with no defined brand story. My primary objective was to boost brand awareness and to grow an engaged audience, as well as generating sales and bookings. Within two years the club’s following grew organically f
Work history
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Marketing & Creative ConsultantStudio Gill
London, United KingdomFreelance
Social and content strategy, brand marketing and copywriting for brands including:
• Rémy Cointreau: Mount Gay Rum
• VERB Brands: Creed Fragrances and Buckingham & Lloyds
• Household Design
• Legal & General
Social & Content ManagerCazoo
- London, United KingdomFull Time
• Leading the strategic development of through the line and above the line brand projects and product campaigns from inception through to delivery — increasing brand awareness and salience by 15% from Q1 to Q3
• Devising the social media strategy and building out the cultural content and editorial calendar to ignite and activate growth — this included conceptualising and commissioning content, copywriting and developing campaigns
• Producing quality, useful content and strengthening Cazoo’s brand storytelling — increasing the average engagement rate on Instagram by 2% and driving further KPIs including social metrics and on-site referral traffic, as well as working alongside the performance marketing team to oversee paid activity
• Using consumer insights to inform and optimise editorial, brand and e-com copy, as well as creating a smooth, seamless and intuitive user flow — copywriting and working with subject-matter experts to ensure content spoke to our brand purpose and our audiences’ pain points, increasing the average session duration by 24%
• Managing external agency partners and internal alignment to oversee the brand’s creative output — this included everything from planning creative resource to developing briefs and maintaining a critical path for each project, as well as acting as a brand custodian to ensure creative excellence
• Carrying out fortnightly sprints on key social and content efforts to gauge performance and optimise activity, as well as reporting on brand health
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Skills
- Content Development
- Marketing
- Copywriting
- Brand Awareness
- Content Management
- Email Marketing
- Social Media
- Visual Identity
- Marketing Strategy
- Content
Education
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2:1 BA (Hons) English LiteratureThe University of Liverpool
Liverpool, United Kingdom