Soft & Gentle - Antiperspirant TVC

In order to promote a new range of fragrances, Soft & Gentle needed a short and attention-grabbing TVC. After coming up with the initial concept and creating visuals and storyboards for consumer research, I went on to brief and direct CGI artists, composers, VO artists and other creatives to realise the final product. Results: The brand owners, Godrej, were “delighted by the clarity, economy and sensitivity" of the campaign.