Freelancing with agencies and businesses alike, I have over eight years experience working as a creative, with a focus on conceptual work.
Working with both international companies and small boutique brands, my skills range from graphic design and technical artworking (both online and print) to art direction and conceptual thinking.
Projects
- Soft & Gentle - Intimate Skin TVCThe strategic objective for Soft & Gentle was to establish it as the personal care brand that understands and connects with the real needs of women. After coming up with a range of concepts for the client, I worked with a broadcast team to deliver the project. From initial storyboarding and animatics, I sourced animators, illustrators, composers, and selected voice over artists, creatively directing the final ad. The product, sold exclusively in Boots, saw a sales uplift of 300%. WINNER of th
- Soft & Gentle - Antiperspirant TVCIn order to promote a new range of fragrances, Soft & Gentle needed a short and attention-grabbing TVC. After coming up with the initial concept and creating visuals and storyboards for consumer research, I went on to brief and direct CGI artists, composers, VO artists and other creatives to realise the final product. Results: The brand owners, Godrej, were “delighted by the clarity, economy and sensitivity" of the campaign.
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Work history
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Freelance Graphic Designer & Art DirectorElla Harrington Limited
London, United KingdomFreelance
Freelancing with agencies and businesses alike, I have over eight years experience working as a creative, with a focus on conceptual work. Working with both international companies and small boutique brands, my skills range from graphic design and technical artworking (both online and print) to art direction and conceptual thinking.
• Photoshop
• InDesign
• Illustrator
• Senior concept designer
• Art Director
• Photographic Retoucher
• Artworker
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Senior CreativeFKC London
- London, United KingdomFull Time
As a Senior Creative, concept design and art direction were amongst my main responsibilities.
As brand guardian for three of their largest clients, I was responsible for all the creative that left the studio for these brands. Managing junior members of the team and ensuring a high standard of work.
On top of this I worked up new concepts for photo shoots, pitches, brand campaigns and television ads, art directing the final product.
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Skills
- Artwork
- Digital/ Print
- Photograph Retouching
- Concept Design
- Adobe Indesign/illustrator/photoshop
- Art Direciton
- Graphic Desgin
- Television Commercials