Freelancing with agencies and businesses alike, I have over eight years experience working as a creative, with a focus on conceptual work. Working with both international companies and small boutique brands, my skills range from graphic design and technical artworking (both online and print) to art direction and conceptual thinking.Locked Pro Plan feature
Freelancing with agencies and businesses alike, I have over eight years experience working as a creative, with a focus on conceptual work. Working with both international companies and small boutique brands, my skills range from graphic design and technical artworking (both online and print) to art direction and conceptual thinking. • Photoshop • InDesign • Illustrator • Senior concept designer • Art Director • Photographic Retoucher • Artworker
As a Senior Creative, concept design and art direction were amongst my main responsibilities. As brand guardian for three of their largest clients, I was responsible for all the creative that left the studio for these brands. Managing junior members of the team and ensuring a high standard of work. On top of this I worked up new concepts for photo shoots, pitches, brand campaigns and television ads, art directing the final product.
I worked on all marketing projects for 9 high street Women’s Fashion brands, each with a very different audience and identity, creating visuals for various marketing drives and promotional material for over 1100 different retail outlets across the UK and Europe. This includeded: • In store campaign imagery - creating initial design concepts for seasonal launches, window displays and campaigns across all our brands • Retail POS collateral • National press and magazine coverage • All printed collateral from look books, to packaging and clothing tags • Retouching and garment colour matching all photo shoots My day to day duties included: • Creating print ready artwork and specs to negotiate sampling and print costs with suppliers • Working closely with brand managers on multiple creative projects • Working closely with the E-commerce team to ensure the 10 brand websites reflect promotion messages in-line with stores • Working closely with the PR team to support projects in the press • Playing a key role in brand design development, and redesigning the entire promotional library • Liaising with internal departments and external partners to ensure correct logo’s, images and colours are being displayed on the many different platforms we operate on • Copy writing, working with brand teams to relay the correct messages for up coming promotions
Assisting studio photography as well as working behind the camera, and retouching shoots.
Produced advertising and promotional material for the company, and worked to retouch and artwork photographs for Venture Photography's clients.
Assisting the creation of props for the Selfridges Oxford Street windows, and costumes for Lady GaGa's UK tour in 2009/10
Worked in the art department for Ideal Home Magazine and NME as part of IPC Media, putting together layouts using InDesign and Photoshop.
Worked for the Graphics and Signage department at Harvey Nichols Knightsbridge store, creating in store and window graphics and vinyl displays. Also worked as a photographer to provide and edit the images for one of their 2010 in store displays.
Assisted on location for KSPhotography, an architecture photographer working in and around London. Assisted with lighting and directing on shoot.
Working in photography and graphic design