About me

Freelancing with agencies and businesses alike, I have over eight years experience working as a creative, with a focus on conceptual work. Working with both international companies and small boutique brands, my skills range from graphic design and technical artworking (both online and print) to art direction and conceptual thinking.

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Projects

• 9

  Soft & Gentle - Intimate Skin TVCThe strategic objective for Soft & Gentle was to establish it as the personal care brand that understands and connects with the real needs of women. After coming up with a range of concepts for the client, I worked with a broadcast team to deliver the project. From initial storyboarding and animatics, I sourced animators, illustrators, composers, and selected voice over artists, creatively directing the final ad. The product, sold exclusively in Boots, saw a sales uplift of 300%. WINNER of th
• Soft & Gentle - Antiperspirant TVCIn order to promote a new range of fragrances, Soft & Gentle needed a short and attention-grabbing TVC. After coming up with the initial concept and creating visuals and storyboards for consumer research, I went on to brief and direct CGI artists, composers, VO artists and other creatives to realise the final product. Results: The brand owners, Godrej, were “delighted by the clarity, economy and sensitivity" of the campaign.
• Branding - Moving MillionsA new broadcast company - Moving Millions Sound & Vision - required an identity and collateral to begin marketing themselves, including branded stationery and a website.
• Branding - HoopersIn order to come across as more current and relevant, Hoopers were looking for a complete rebrand. Working with the strategic team and another designer, I designed stationery, brochures, press ads and webpages for this new look.
• Peel Designer Outlets - Event IdentitiesDesigning event creative and themes - managing roll out.
• Papa John's Pizza - UK CampaignsArt Directing all national photo shoots, campaigns and TVC for Papa John's, including roll outs across print and digital. 2014 - 2016.

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Work history

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Freelance Graphic Designer & Art DirectorElla Harrington Limited
Jun 2012London, United KingdomFreelance
Freelancing with agencies and businesses alike, I have over eight years experience working as a creative, with a focus on conceptual work. Working with both international companies and small boutique brands, my skills range from graphic design and technical artworking (both online and print) to art direction and conceptual thinking. • Photoshop • InDesign • Illustrator • Senior concept designer • Art Director • Photographic Retoucher • Artworker
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Senior CreativeFKC London
Oct 2013 - Apr 2017London, United KingdomFull Time
As a Senior Creative, concept design and art direction were amongst my main responsibilities. As brand guardian for three of their largest clients, I was responsible for all the creative that left the studio for these brands. Managing junior members of the team and ensuring a high standard of work. On top of this I worked up new concepts for photo shoots, pitches, brand campaigns and television ads, art directing the final product.

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Skills

• Artwork
• Digital/ Print
• Photograph Retouching
• Concept Design
• Adobe Indesign/illustrator/photoshop
• Art Direciton
• Graphic Desgin
• Television Commercials

Education

BA(Hons) Design First DegreeUniversity of Leeds
Sep 2007 - May 2011Leeds, United Kingdom
Working in photography and graphic design