Soft & Gentle - Intimate Skin TVC
The strategic objective for Soft & Gentle was to establish it as the personal care brand that understands and connects with the real needs of women.
After coming up with a range of concepts for the client, I worked with a broadcast team to deliver the project. From initial storyboarding and animatics, I sourced animators, illustrators, composers, and selected voice over artists, creatively directing the final ad.
The product, sold exclusively in Boots, saw a sales uplift of 300%.
WINNER of the Grocer Top Campaign Award - Personal Care: Shower Product