SOMNAI

  • Ellie Sheldon-Moore

Entertainment company DotDotDot's first immersive experience 'SOMNAI' was launched with a 360 in-world campaign before moving on to more traditional promotional efforts. The 'Dream Guides' were the face of the campaign, with a mysterious and unexplained hero film surfacing across social to build intrigue ahead of the first show.

Our Dream Guides then began to spring up in prime locations across London, asking passers by to sign up for an 'appointment'...
And people started to take note...
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