SOMNAI

Entertainment company DotDotDot's first immersive experience 'SOMNAI' was launched with a 360 in-world campaign before moving on to more traditional promotional efforts. The 'Dream Guides' were the face of the campaign, with a mysterious and unexplained hero film surfacing across social to build intrigue ahead of the first show.

Our Dream Guides then began to spring up in prime locations across London, asking passers by to sign up for an 'appointment'...

And people started to take note...

Report

Skills

\",\"cache_age\":86400},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.facebook.com/dotdotdotlondon/videos/167966533826729/\"},\"properties\":\"~project~project~attributes~blocks~3~attributes~xMedia~attributes\",\"title\":\"We are SOMNAI\"}},\"links\":{\"self\":\"v1/embed-blocks/125970\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/125970/relationships/x-media\",\"related\":\"v1/embed-blocks/125970/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.facebook.com/dotdotdotlondon/videos/167966533826729/\"}},\"xMedia\":\"~project~project~attributes~blocks~3~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~3~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"text-blocks\",\"id\":\"1265889\",\"attributes\":{\"text\":\"Our Dream Guides then began to spring up in prime locations across London, asking passers by to sign up for an 'appointment'...\",\"reactDraftJson\":\"{\\\"entityMap\\\":{},\\\"blocks\\\":[{\\\"key\\\":\\\"2l8d8\\\",\\\"text\\\":\\\"Our Dream Guides then began to spring up in prime locations across London, asking passers by to sign up for an 'appointment'...\\\",\\\"type\\\":\\\"unstyled\\\",\\\"depth\\\":0,\\\"inlineStyleRanges\\\":[],\\\"entityRanges\\\":[],\\\"data\\\":{}}]}\",\"multiColumn\":false,\"createdAt\":1551717581,\"updatedAt\":1551717581,\"deletedAt\":null,\"html\":null},\"links\":{\"self\":\"v1/text-blocks/1265889\"},\"properties\":\"~project~project~attributes~blocks~4~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"image-blocks\",\"id\":\"1091556\",\"attributes\":{\"size\":1,\"createdAt\":1551717581,\"updatedAt\":1551717581,\"deletedAt\":null,\"image\":{\"type\":\"assets\",\"id\":\"1976309\",\"attributes\":{\"filename\":\"1976309/screenshot-2019-03-04-at-16-24-32.png\",\"kind\":\"image\",\"mimeType\":\"image/png\",\"size\":2163324,\"width\":1742,\"height\":1182,\"createdAt\":1551717326,\"updatedAt\":1551717326,\"deletedAt\":null,\"isPublic\":false},\"links\":{\"self\":\"v1/assets/1976309\"},\"properties\":\"~project~project~attributes~blocks~5~attributes~image~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/image-blocks/1091556\"},\"relationships\":{\"image\":\"~project~project~attributes~blocks~5~attributes~image\"},\"properties\":\"~project~project~attributes~blocks~5~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"text-blocks\",\"id\":\"1265888\",\"attributes\":{\"text\":\"And people started to take note...\",\"reactDraftJson\":\"{\\\"entityMap\\\":{},\\\"blocks\\\":[{\\\"key\\\":\\\"b59gt\\\",\\\"text\\\":\\\"And people started to take note...\\\",\\\"type\\\":\\\"unstyled\\\",\\\"depth\\\":0,\\\"inlineStyleRanges\\\":[],\\\"entityRanges\\\":[],\\\"data\\\":{}}]}\",\"multiColumn\":false,\"createdAt\":1551717581,\"updatedAt\":1551717581,\"deletedAt\":null,\"html\":null},\"links\":{\"self\":\"v1/text-blocks/1265888\"},\"properties\":\"~project~project~attributes~blocks~6~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"image-blocks\",\"id\":\"1091555\",\"attributes\":{\"size\":1,\"createdAt\":1551717581,\"updatedAt\":1551717581,\"deletedAt\":null,\"image\":{\"type\":\"assets\",\"id\":\"1976313\",\"attributes\":{\"filename\":\"1976313/screenshot-2019-03-04-at-16-24-02.png\",\"kind\":\"image\",\"mimeType\":\"image/png\",\"size\":532347,\"width\":1606,\"height\":982,\"createdAt\":1551717425,\"updatedAt\":1551717425,\"deletedAt\":null,\"isPublic\":false},\"links\":{\"self\":\"v1/assets/1976313\"},\"properties\":\"~project~project~attributes~blocks~7~attributes~image~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/image-blocks/1091555\"},\"relationships\":{\"image\":\"~project~project~attributes~blocks~7~attributes~image\"},\"properties\":\"~project~project~attributes~blocks~7~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"image-blocks\",\"id\":\"1091554\",\"attributes\":{\"size\":1,\"createdAt\":1551717581,\"updatedAt\":1551717581,\"deletedAt\":null,\"image\":{\"type\":\"assets\",\"id\":\"1976314\",\"attributes\":{\"filename\":\"1976314/screenshot-2019-03-04-at-16-24-19.png\",\"kind\":\"image\",\"mimeType\":\"image/png\",\"size\":1176810,\"width\":1748,\"height\":1180,\"createdAt\":1551717440,\"updatedAt\":1551717441,\"deletedAt\":null,\"isPublic\":false},\"links\":{\"self\":\"v1/assets/1976314\"},\"properties\":\"~project~project~attributes~blocks~8~attributes~image~attributes\",\"title\":\"undefined undefined\"}},\"links\":{\"self\":\"v1/image-blocks/1091554\"},\"relationships\":{\"image\":\"~project~project~attributes~blocks~8~attributes~image\"},\"properties\":\"~project~project~attributes~blocks~8~attributes\",\"title\":\"undefined undefined\"}]},\"links\":{\"self\":\"v1/projects/291357\"},\"relationships\":{\"author\":\"~project~project~attributes~author\",\"features\":\"~project~project~attributes~features\",\"image\":\"~project~project~attributes~image\",\"industries\":\"~project~project~attributes~industries\",\"invites\":{\"links\":{\"self\":\"v1/projects/291357/relationships/invites\",\"related\":\"v1/projects/291357/invites\"},\"data\":null},\"owner-page\":{\"links\":{\"self\":\"v1/projects/291357/relationships/owner-page\",\"related\":\"v1/projects/291357/owner-page\"},\"data\":null},\"owner-user\":{\"links\":{\"self\":\"v1/projects/291357/relationships/owner-user\",\"related\":\"v1/projects/291357/owner-user\"},\"data\":{\"type\":\"users\",\"id\":\"204629\"}},\"owner-roles\":{\"links\":{\"self\":\"v1/projects/291357/relationships/owner-roles\",\"related\":\"v1/projects/291357/owner-roles\"},\"data\":[]},\"page-collaborators\":{\"links\":{\"self\":\"v1/projects/291357/relationships/page-collaborators\",\"related\":\"v1/projects/291357/page-collaborators\"},\"data\":[]},\"skills\":\"~project~project~attributes~skills\",\"tags\":\"~project~project~attributes~tags\",\"user-collaborators-summary\":{\"links\":{\"self\":\"v1/projects/291357/relationships/user-collaborators-summary\",\"related\":\"v1/projects/291357/user-collaborators-summary\"},\"data\":[]},\"side-hustle-skill\":{\"links\":{\"self\":\"v1/projects/291357/relationships/side-hustle-skill\",\"related\":\"v1/projects/291357/side-hustle-skill\"},\"data\":null},\"desired-collaborator-professions\":{\"links\":{\"self\":\"v1/projects/291357/relationships/desired-collaborator-professions\",\"related\":\"v1/projects/291357/desired-collaborator-professions\"},\"data\":[]},\"x-likes\":{\"links\":{\"self\":\"v1/projects/291357/relationships/x-likes\",\"related\":\"v1/projects/291357/x-likes\"},\"data\":null},\"x-in-lists\":{\"links\":{\"self\":\"v1/projects/291357/relationships/x-in-lists\",\"related\":\"v1/projects/291357/x-in-lists\"},\"data\":null},\"ownerUser\":\"~project~project~attributes~author\",\"ownerRoles\":\"~project~project~attributes~ownerRoles\",\"pageCollaborators\":\"~project~project~attributes~pageCollaborators\",\"userCollaboratorsSummary\":\"~project~project~attributes~userCollaboratorsSummary\",\"desiredCollaboratorProfessions\":\"~project~project~attributes~desiredCollaboratorProfessions\"},\"properties\":\"~project~project~attributes\",\"title\":\"SOMNAI\"},\"projectsFromPage\":[],\"usersForSkills\":[]},\"projectEditor\":{\"collaborators\":{\"data\":[],\"loading\":false,\"meta\":{\"count\":0,\"current\":0,\"total\":1}},\"project\":null},\"questions\":{\"connectionsQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"curatedQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"error\":false,\"errorCode\":null,\"isLoading\":false,\"isModalVisible\":false,\"isSaving\":false,\"latestQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"modalQuestion\":null,\"myQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"myReplies\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"popularQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"question\":null,\"questionsByProfessions\":[],\"recommendedQuestions\":[],\"suggestedUsers\":[],\"suggestedUsersCount\":0},\"ribbons\":{\"entities\":{},\"results\":{}},\"search\":{\"enableJobsForYouFallback\":null,\"jobsTiles\":[],\"loading\":false,\"pagination\":{\"count\":0,\"current\":0,\"total\":0},\"questions\":{\"connections\":[],\"latest\":[],\"popular\":[],\"professions\":[]},\"results\":[]},\"sitemaps\":{\"eventPartners\":{\"data\":null,\"navigation\":null,\"pagination\":{\"count\":0,\"current\":0,\"total\":0}},\"jobs\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"pages\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"projects\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"questions\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"users\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"}},\"statusBar\":{\"message\":null,\"negative\":false,\"overtop\":false},\"subscriptions\":{\"action\":null,\"cart\":[],\"credits\":[],\"creditsCount\":0,\"fiveJobsPack\":null,\"proPlan\":null,\"singleJobPack\":null,\"threeJobsPack\":null},\"user\":{\"connections\":{\"connections\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}}}}}"; window.__APOLLO_STATE__ = "{\"ROOT_QUERY\":{\"__typename\":\"Query\",\"userHasExperiencedGraphTimeout\":false}}";