Sonia Rykiel

  • Hayley Watchorn
With Wednesday London I developed a simple, responsive, impactful site structure that would showcase the suggested art direction of product photography to define each of Sonia Rykiel’s sub-brands whilst keeping the build simple and easy to maintain. The use of background colours and image styling can be updated each season to reflect the new campaign. The adaptive design is left bold and striking and simple to use, just scroll and let the site do all of the work.