Hello. I'm a freelance, multi-discipline designer with 15 years’ experience in the industry. I create compelling brand identities, digital experiences, print materials, campaigns and social content for businesses, organisations and design studios. I've worked across a breadth of sectors including Fashion, Publishing, Technology, Media, Automotive and Education.
My work is strategic, purposeful and results driven as well as crafted and beautiful to engage with. I love what I do. and I always aim to innovate and create simple, timeless solutions.
Please get in touch if you'd like to work together. I look forward to speaking with you.
Projects
- Sarah LindsayWorking directly with jewellery designer Sarah Lindsay I developed a simple shop solution that feels fluid and natural. I wanted to showcase the story behind each collection, developing a visual story which can be easily updated each time Sarah creates a new range. A clean, minimal design houses macro photographic shots of the natural influences of her collections and displays the detail of her unique acryic forms to tell her story.
- Macro Advisory PartnersAdvisory board for complex global markets, geopolitics and global policies for world-leading clientele, Macro Advisory Partners wanted to simplify their approach. With Winkreative I worked with a small team to create the brand identity that reflects thier macro view of the world, that can remain flexible with ever-changing political and financial climates. I also solely defined and designed their responsive website that contextualizes MAP’s strategies and services into a'one-scroll' landing page
- Diesel.comWith Wednesday London I lead a small design team to design and implement the all-new responsive Diesel.com. We developed a series of templates with strong modular structures of parallax content spots using bold background textures. Diesel can now build and customise the content on their site ongoing so that it could remain fresh for each collection very simply. By creating a suite of collection templates and blog templates we also supported our client to use story-telling and lookbooks to editor
- Sonia RykielWith Wednesday London I developed a simple, responsive, impactful site structure that would showcase the suggested art direction of product photography to define each of Sonia Rykiel’s sub-brands whilst keeping the build simple and easy to maintain. The use of background colours and image styling can be updated each season to reflect the new campaign. The adaptive design is left bold and striking and simple to use, just scroll and let the site do all of the work.
- RyddigI was commissioned by Scandinavian furniture designers Ryddig to create a brand and website for their beautiful products. Ryddig translates from Norwegian to mean 'Neat'. I therefore created a minimal, utilitarian brand to reflect containment and cleanliness. The simple grid structure houses everything in it's right place. The brand mark and website furniture have lock-ups in their own entities. The brass colour reflects the core materials the designer uses. I wanted to the brand above all else
- The WanderlastStartup company The Wanderlast is bringing high-quality swimwear to the market. I was commissioned to develop the existing logo and to advance the art direction of the brand. I wanted to bring some sunshine to the Shopify shopping experience. Knowing we'd have to create studio based product shots, I used strong lit lighting and shadows to evoke a sense of sun. I also wanted the models to feel like they have a sense of fun and freedom. I used tropical textures to associate the product with a sens
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Projects credited in
- Chanel - Fragrance & Beauty Global WebsiteChanel: Global Website re-design, social strategy and guidelines Global E-commerce site for Chanel: Fragrance & Beauty. The site is fully responsive accommodating the full range of fragrance and beauty products. The site also contains product advertising, beauty tutorials, brand history and other related content. This robust challenge required detailed orientated design and an education to the Chanel team on social media behavior, user-orientated design, responsive design and internal working be
Work history
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Freelance Senior Art Director & DesignerHayley Watchorn Limited
Freelance
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Company Director, Senior Art Director and DesignerCohort Studio
 - Freelance
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Skills
- Fashion
- Art Direction
- Brand Identity
- Design
- Web Design
- Illustrator
- Photoshop
- Digital Online Design
- Ecommerce Design
- UI UX Experience
- Senior Digital Designer
Education
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Graphic Design BAUniversity of the West of England
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Graduated with a First level BA Hons Degree in 2003