• Hayley Watchorn
I was commissioned by Scandinavian furniture designers Ryddig to create a brand and website for their beautiful products. Ryddig translates from Norwegian to mean 'Neat'. I therefore created a minimal, utilitarian brand to reflect containment and cleanliness. The simple grid structure houses everything in it's right place. The brand mark and website furniture have lock-ups in their own entities. The brass colour reflects the core materials the designer uses. I wanted to the brand above all else to convey simplicity, strength and elegance, just like the products.