With Wednesday London I lead a small design team to design and implement the all-new responsive Diesel.com. We developed a series of templates with strong modular structures of parallax content spots using bold background textures. Diesel can now build and customise the content on their site ongoing so that it could remain fresh for each collection very simply. By creating a suite of collection templates and blog templates we also supported our client to use story-telling and lookbooks to editorialise their products to emphasise Diesels strength of character.