Advisory board for complex global markets, geopolitics and global policies for world-leading clientele, Macro Advisory Partners wanted to simplify their approach. With Winkreative I worked with a small team to create the brand identity that reflects thier macro view of the world, that can remain flexible with ever-changing political and financial climates. I also solely defined and designed their responsive website that contextualizes MAP’s strategies and services into a'one-scroll' landing page. We explain the firms ethos, introduce their Partners and Network, addresses core case stories and highlights current affairs in the media. Optional contextual panels appear upon request, enabling clients to deep dive into more complexity and related content. By highlighting MAP's approach and key case stories, we clearly demonstrate what they do, not just talk the talk like many of their competitors, which is paramount in such an elite sphere.