SONY ENTERTAINMENT TELEVISION Brand Identity Idents
A brand identity created for Sony television’s new Russian channel SONY Turbo . With a taste more metallic than rock music, these idents gave the new channel a real punch for the launch with a dynamic yet raw and gritty look. We created a series of idents around the core principals of liquid metal. Using a range of properties from mercury and molten metal these idents capture the over all brand message for the new male channel and logo.