Sony Music x World Wildlife Fund (WWF) (Charity Partnership)

  • Allie Lester

Alongside my day to day role at Sony Music I was an active member of the culture committee 'What If'. As a team, this involved coming up with and executing initiatives to improve company culture that had an immediate impact on the every day for employees. Following actions to remove all single use plastic from the Sony Music office, I developed a strong relationship with the team at World Wildlife Fund (WWF) which in turn led to a charity partnership with Sony Music for 2018/2019. We launched the charity partnership with an event at the Sony Music HQ. The event featured a TED talk from WWF’s Arctic Explorer Rod Downie and an incredible live performance from Syco artist Tokio Myers.