Allie Lester
Available

Allie Lester

Strategy and MarketingLondon, United Kingdom
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Allie Lester
Available

Allie Lester

Strategy and MarketingLondon, United Kingdom
About me
Marketing professional with six and a half years experience working on high-impact campaigns, events and partnerships across music, culture and the not for profit sector.
Projects
  • Sony Music x World Wildlife Fund (WWF) (Charity Partnership)
    Sony Music x World Wildlife Fund (WWF) (Charity Partnership)Alongside my day to day role at Sony Music I was an active member of the culture committee 'What If'. As a team, this involved coming up with and executing initiatives to improve company culture that had an immediate impact on the every day for employees. Following actions to remove all single use plastic from the Sony Music office, I developed a strong relationship with the team at World Wildlife Fund (WWF) which in turn led to a charity partnership with Sony Music for 2018/2019. We launched
  • Little Mix - Power (Single Campaign)
    Little Mix - Power (Single Campaign)Junior Product Manager for the single release of Little Mix - Power which charted at #6 on the UK chart. This included overseeing the creation and production of all assets including single artwork, press shots and attending the video shoot in LA.
  • Camila Cabello - Camila (Album Campaign)
    Camila Cabello - Camila (Album Campaign)Marketing Assistant on the album campaign for Camila Cabello - Camila. Alongside the Marketing Manager I had to communicate effectively with US and international marketing teams to develop cohesive local and global campaigns including for the #1 single campaign for ‘Havana’.
  • Little Mix - Glory Days: The Platinum Edition (Album Campaign)
    Little Mix - Glory Days: The Platinum Edition (Album Campaign)Junior Product Manager for the re-release of the album Glory Days: The Platinum Edition . From a creative perspective, this involved working with the Marketing Manager to deliver the campaign shoot and overseeing the creation and production of all marketing and promotion assets.
  • Little Mix - The Documentary
    Little Mix - The DocumentaryJunior Product Manager on a documentary project following the Little Mix girls whilst they were promoting the Glory Days album including whilst on tour in the USA with Ariana Grande. This involved working closely with the Director and Videographer for the documentary from deciding on the filming schedule to working on the final edit. The documentary was premiered at a screening for fans and released alongside Glory Days: The Platinum Edition album release.
  • Little Mix x CNCO - Reggaetón Lento (Single Campaign)
    Little Mix x CNCO - Reggaetón Lento (Single Campaign)Junior Product Manager for the Top 5 single campaign. This involved overseeing the production of creative assets, including at the video shoot and managing marketing and promotion for the single including on The X Factor 2017 Final.
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Work history
    Sound Diplomacy logo
    Sound Diplomacy logo
    Head of Strategic InitiativesSound Diplomacy
    London, United KingdomFull Time
    WWF logo
    WWF logo
    Strategic Communications ManagerWWF
     - London, United KingdomFull Time
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Skills
  • Marketing Strategy
  • Music Marketing
  • Project Management
  • Marketing Management
  • Marketing Campaigns
  • Marketing Communications
  • Campaign Development
  • Campaign Management
  • Event Management
  • Budget Management
Education
    U
    U
    BA History and AnthropologyUniversity of Birmingham
     - Birmingham, United Kingdom