SONY Playstation campaign

The SONY Playstation campaign is a 'classic' CHK Design project. CHK worked on the concept as well as the art direction. One component of the PlayStation logo (triangle, circle, cross and square) is subtly integrated into each one of these four posters. The real architecture (beautifully photographed in the Barbican Estate in London) reflects the myriads of the game designs. Photography and post-production by Dominik Gigler.