SOPH.20: Celebrating Two Decades

Founded in 1998 by Hirofumi Kiyonaga – SOPH is a pioneer in Japanese streetwear and football culture. Bridging traditional craftsmanship, technical detail and American heritage, the brand has remained at the forefront of fashion innovation for more than two decades. To celebrate these twenty years, Hingston was invited to design the identity and supporting collateral for the anniversary. A twelve month campaign which will unveil some highly sought after product collaborations. Drawing on a relentless desire for progression, our animated logo not only marks a moment in time – but most importantly, looks forward to the brand’s next exciting chapter. Credits: Fukuoka Store Image: キャンペーンウィンドウ　コンセプトイメージ