Sophia Webster invites you to the Heartbreak Hotel for her AW14 collection. A cross-section of a hotel was built inside the show space in Covent Garden, where hyper-real Hollywood style mashes with a celebration of noughties wannabe princesses and Beverly Hills brats. Interiors pop with decor inspired by the collection. Bespoke lightboxes and neons produced with quotes from 'Pretty Woman'. Imagery from the presentation formed the multi-channel campaign.