Andrew Baker Creative Director | The Dots

Andrew Baker

Creative DirectorLondon, United Kingdom
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Andrew Baker

Creative DirectorLondon, United Kingdom
About me
Experienced Art Director in London, managing projects from concept to delivery across campaign, content, branding and activations. A conceptual thinker: able to see the bigger picture, designing on a global scale with a robust understanding of fashion, beauty and lifestyle in luxury and premium markets. Proactive in a fast paced environment: the “calm one”. A confident and energetic approach, articulating creative ideas in a way that is easily understood and engaging, constantly evolving and creating content that is as beautiful as it is effective.
Projects
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Projects credited in
  • UOMA Beauty – Branding and Campaign Launch
    UOMA - pronounced OMA (uh-mah) means beautiful and we believe that beauty starts the moment you decide to be yourself. We exist to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all of us. Founded by Nigerian born, LA & London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all. We worked with Sharon throughout 2018 and 2019 to bring her vision for a disruptive beauty brand to life – fro
  • Self-Portrait
    When Self-portrait decided to bring affordable luxury to Mayfair by opening their first physical store they turned to Spring to help drive awareness to the official launch. We announced the new store opening by teasing its landmark location through a campaign working across digital and print. The key to a successful tease and launch campaign is in own able storytelling. Set in Albemarle Street, the home of art and high fashion – where new and old live side by side, we shot a series of candid ref
Work history
    Art DirectorSpring Studios
    London, United KingdomFull Time
    A multi-disciplinary Art Director with a penchant for engaging design and lateral thinking. Specialising in beauty (colour & skincare), fashion and lifestyle, practicing a 360-approach informed by a deep strategic understanding of our clients. Produced campaigns, content and design for some of the world’s leading mass, prestige and luxury brands including: Estée Lauder (Global + UK), La Mer (UK), MAC (UK), Woolworths (SA), KIKO (Global), Max Factor (UK), Lee Jeans (Global), Bulldog Gin (EU), British Fashion Council, Future Dreams Charity (UK) & Self-Portrait (Global).
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    Art DirectorAndrew Jonathan Baker Ltd.
    London, United KingdomFreelance
    Art direction and design for fashion, beauty and lifestyle brands, offering services from concept and idea development to production and delivery of concept focused campaigns and experiences. Clients include: Clarins (UK), Thierry Mugler Fragrances (UK), Studio 2LG (UK), Gooey (US & UK), Ohh Deer & Amnesty International.
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Skills
  • 360 Campaigns
  • Beauty Brands
  • Social Campaign
  • Print Campaigns
  • Art Direction
  • Graphic Design
  • Retail
  • Illustration
  • Visual Merchandising
  • Fashion Advertising
  • Packaging Design
  • Brand Identity
  • Experiential Activations
  • Directing Photoshoot
  • Film
  • Print
Education
    BA (Hons) Graphic Communication Design, First Class Honours (1st)University of The Arts London (UAL)
     - London, United Kingdom