A strong creative lead with art direction experience across digital content, graphic design, photography, moving image, retail and events. Confident with an energetic and proactive approach, and a constant desire to create content that is as beautiful as it is effective. A conceptual thinker, designing on a global scale with a robust understanding and overview of luxury and prestige markets: fashion, beauty and lifestyle.Locked Pro Plan feature
A multi-disciplinary Art Director with a penchant for engaging design and lateral thinking. Specialising in beauty (colour & skincare), fashion and lifestyle, practicing a 360-approach informed by a deep strategic understanding of our clients. Produced campaigns, content and design for some of the world’s leading mass, prestige and luxury brands including: Estée Lauder (Global + UK), La Mer (UK), MAC (UK), Woolworths (SA), KIKO (Global), Max Factor (UK), Lee Jeans (Global), Bulldog Gin (EU), British Fashion Council, Future Dreams Charity (UK) & Self-Portrait (Global).
Art direction and design for fashion, beauty and lifestyle brands, offering services from concept and idea development to production and delivery of concept focused campaigns and experiences. Clients include: Clarins (UK), Thierry Mugler Fragrances (UK), Studio 2LG (UK), Gooey (US & UK), Ohh Deer & Amnesty International.
Responsible for art direction and design elements related to sales tools, retail & visual merchandising, marketing assets, events, website, social media, photo-shoots, campaigns, copywriting, company branding and packaging – print & digital collateral. As a brand guardian, also maintained continuity and experience across all projects and platforms. Launched digital-first campaigns, introducing Fenwick to a new, younger clientele.
Design for FMCG brand experiences working on creative pitches, design and artworking for brands including, Coca-Cola Company, Nescafé, Nestlé and Papa Johns.
Sole in-house designer and brand custodian for luxury accessories designer, establishing and working on the evolution of the visual identity and tone of voice across all channels. Serviced the entire business, international collaborations, fashion weeks, collections & press, providing commercial and innovative solutions.