Andrew Baker

Creative Director

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

  • Creative Director
  • Creative Director
  • Creative Director
  • Creative Director
  • Creative Director
  • Creative Director
  • Creative Director
  • Creative Director
  • Creative Director
    international visual merchandiser
  • Creative Director
  • Creative Director
    JK
    Insights & Strategy Manager
  • Creative Director
    Digital Marketer
  • Creative Director
    ck
    Data Analyst
  • Creative Director
    ck
    Data Analyst
  • Creative Director
    Social Media Strategist
    Visual merchandisier
  • Creative Director
    DH
    Visual Merchandiser
    AV
    Visual Merchandiser
  • Creative Director
  • Creative Director
    Integrated Producer / Content Producer / Project Manager

Projects credited in

Side Hustles

About me

Experienced Art Director in London, managing projects from concept to delivery across campaign, content, branding and activations. A conceptual thinker: able to see the bigger picture, designing on a global scale with a robust understanding of fashion, beauty and lifestyle in luxury and premium markets. Proactive in a fast paced environment: the “calm one”. A confident and energetic approach, articulating creative ideas in a way that is easily understood and engaging, constantly evolving and creating content that is as beautiful as it is effective.

Locked Pro Plan feature

Skills

  • 360 Campaigns
  • Beauty Brands
  • Social Campaign
  • Print Campaigns
  • Art Direction
  • Graphic Design
  • Retail
  • Illustration
  • Visual Merchandising
  • Fashion Advertising
  • Packaging Design
  • Brand Identity
  • Experiential Activations
  • Directing Photoshoot
  • Film
  • Print

People I’ve worked with

Companies I’ve worked with

  • Spring Studios

    Spring Studios

    • Design
  • Sophia Webster

    Sophia Webster

    • Fashion and Textiles
  • Self-Portrait

    Self-Portrait

    • Fashion and Textiles
  • T

    Tribe Marketing

    Work history

    Currently

    Art Director

    Spring Studios

    Sep 2016
    • London, United Kingdom
    • Full Time
    • A multi-disciplinary Art Director with a penchant for engaging design and lateral thinking. Specialising in beauty (colour & skincare), fashion and lifestyle, practicing a 360-approach informed by a deep strategic understanding of our clients. Produced campaigns, content and design for some of the world’s leading mass, prestige and luxury brands including: Estée Lauder (Global + UK), La Mer (UK), MAC (UK), Woolworths (SA), KIKO (Global), Max Factor (UK), Lee Jeans (Global), Bulldog Gin (EU), British Fashion Council, Future Dreams Charity (UK) & Self-Portrait (Global).

    Currently

    Jun 2012
    • London, United Kingdom
    • Freelance
    • Art direction and design for fashion, beauty and lifestyle brands, offering services from concept and idea development to production and delivery of concept focused campaigns and experiences. Clients include: Clarins (UK), Thierry Mugler Fragrances (UK), Studio 2LG (UK), Gooey (US & UK), Ohh Deer & Amnesty International.

    2016

    Lead Creative

    Fenwick Limited

    May 2015 - Jul 2016
    • London, United Kingdom
    • Full Time
    • Responsible for art direction and design elements related to sales tools, retail & visual merchandising, marketing assets, events, website, social media, photo-shoots, campaigns, copywriting, company branding and packaging – print & digital collateral. As a brand guardian, also maintained continuity and experience across all projects and platforms. Launched digital-first campaigns, introducing Fenwick to a new, younger clientele.

    2015

    Graphic Designer

    Tribe Marketing

    Nov 2014 - Mar 2015
    • London, United Kingdom
    • Freelance
    • Design for FMCG brand experiences working on creative pitches, design and artworking for brands including, Coca-Cola Company, Nescafé, Nestlé and Papa Johns.

    2014

    Graphic Designer

    Sophia Webster

    Jan 2013 - May 2014
    • London, United Kingdom
    • Full Time
    • Sole in-house designer and brand custodian for luxury accessories designer, establishing and working on the evolution of the visual identity and tone of voice across all channels. Serviced the entire business, international collaborations, fashion weeks, collections & press, providing commercial and innovative solutions.

    Education

    2013

    BA (Hons) Graphic Communication Design, First Class Honours (1st)

    University of The Arts London (UAL)

    Sep 2009 - Jul 2013
    • London, United Kingdom