Andrew Baker

Art Director

About me

A strong creative lead with art direction experience across digital content, graphic design, photography, moving image, retail and events. Confident with an energetic and proactive approach, and a constant desire to create content that is as beautiful as it is effective. A conceptual thinker, designing on a global scale with a robust understanding and overview of luxury and prestige markets: fashion, beauty and lifestyle.

Locked Pro Plan feature

Skills

  • 360 Campaigns
  • Beauty Brands
  • Social Campaign
  • Print Campaigns
  • Art Direction
  • Graphic Design
  • Retail
  • Illustration
  • Visual Merchandising
  • Fashion Advertising

Companies I’ve worked with

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  • Spring Studios

    Spring Studios

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    • Design & Creative
  • Sophia Webster

    Sophia Webster

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    • Fashion
  • T

    Tribe Marketing

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    • F

      Fenwick Limited

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      Work history

      Currently

      Art Director

      Spring Studios

      Sep 2016
      • London, United Kingdom
      • Full Time
      • A multi-disciplinary Art Director with a penchant for engaging design and lateral thinking. Specialising in beauty (colour & skincare), fashion and lifestyle, practicing a 360-approach informed by a deep strategic understanding of our clients. Produced campaigns, content and design for some of the world’s leading mass, prestige and luxury brands including: Estée Lauder (Global + UK), La Mer (UK), MAC (UK), Woolworths (SA), KIKO (Global), Max Factor (UK), Lee Jeans (Global), Bulldog Gin (EU), British Fashion Council, Future Dreams Charity (UK) & Self-Portrait (Global).

      Currently

      Jun 2012
      • London, United Kingdom
      • Freelance
      • Art direction and design for fashion, beauty and lifestyle brands, offering services from concept and idea development to production and delivery of concept focused campaigns and experiences. Clients include: Clarins (UK), Thierry Mugler Fragrances (UK), Studio 2LG (UK), Gooey (US & UK), Ohh Deer & Amnesty International.

      2016

      Lead Creative

      Fenwick Limited

      May 2015 - Jul 2016
      • London, United Kingdom
      • Full Time
      • Responsible for art direction and design elements related to sales tools, retail & visual merchandising, marketing assets, events, website, social media, photo-shoots, campaigns, copywriting, company branding and packaging – print & digital collateral. As a brand guardian, also maintained continuity and experience across all projects and platforms. Launched digital-first campaigns, introducing Fenwick to a new, younger clientele.

      2015

      Graphic Designer

      Tribe Marketing

      Nov 2014 - Mar 2015
      • London, United Kingdom
      • Freelance
      • Design for FMCG brand experiences working on creative pitches, design and artworking for brands including, Coca-Cola Company, Nescafé, Nestlé and Papa Johns.

      2014

      Graphic Designer

      Sophia Webster

      Jan 2013 - May 2014
      • London, United Kingdom
      • Full Time
      • Sole in-house designer and brand custodian for luxury accessories designer, establishing and working on the evolution of the visual identity and tone of voice across all channels. Serviced the entire business, international collaborations, fashion weeks, collections & press, providing commercial and innovative solutions.

      Education

      2013

      BA (Hons) Graphic Communication Design, First Class Honours (1st)

      University Of The Arts London

      Sep 2009 - Jul 2013
      • London, United Kingdom