Experienced Art Director in London, managing projects from concept to delivery across campaign, content, branding and activations. A conceptual thinker: able to see the bigger picture, designing on a global scale with a robust understanding of fashion, beauty and lifestyle in luxury and premium markets. Proactive in a fast paced environment: the “calm one”. A confident and energetic approach, articulating creative ideas in a way that is easily understood and engaging, constantly evolving and creating content that is as beautiful as it is effective.Locked Pro Plan feature
A multi-disciplinary Art Director with a penchant for engaging design and lateral thinking. Specialising in beauty (colour & skincare), fashion and lifestyle, practicing a 360-approach informed by a deep strategic understanding of our clients. Produced campaigns, content and design for some of the world’s leading mass, prestige and luxury brands including: Estée Lauder (Global + UK), La Mer (UK), MAC (UK), Woolworths (SA), KIKO (Global), Max Factor (UK), Lee Jeans (Global), Bulldog Gin (EU), British Fashion Council, Future Dreams Charity (UK) & Self-Portrait (Global).
Art direction and design for fashion, beauty and lifestyle brands, offering services from concept and idea development to production and delivery of concept focused campaigns and experiences. Clients include: Clarins (UK), Thierry Mugler Fragrances (UK), Studio 2LG (UK), Gooey (US & UK), Ohh Deer & Amnesty International.
Responsible for art direction and design elements related to sales tools, retail & visual merchandising, marketing assets, events, website, social media, photo-shoots, campaigns, copywriting, company branding and packaging – print & digital collateral. As a brand guardian, also maintained continuity and experience across all projects and platforms. Launched digital-first campaigns, introducing Fenwick to a new, younger clientele.
Design for FMCG brand experiences working on creative pitches, design and artworking for brands including, Coca-Cola Company, Nescafé, Nestlé and Papa Johns.
Sole in-house designer and brand custodian for luxury accessories designer, establishing and working on the evolution of the visual identity and tone of voice across all channels. Serviced the entire business, international collaborations, fashion weeks, collections & press, providing commercial and innovative solutions.